innermindseye- have one material for your non reflective bits(like tyres etc)
and one for your reflective bits, they look-up the same textures for colour, spec etc but the reflective one would have a reflection map in the reflection slot of the material.
a cube map can be generated in maxes mateial editor, so you could make a nice little scene (ground plane, horizon, maybe some clouds and something to fake the vehicles shadow) then render it out. load it up in the vehicles material and hey presto.
havnt done it for a while so might be missin a few bits, but it isnt hard
a spherical map, is just a normal map square that is projected on to the object using a spherical environment mapping