I took a break (2 months) down here in Orlando Florida (near family) after 6 years Senior Creative at Fox Chicago. I’ve just started a pretty aggressive national ‘job search’ for wherever I may land, and I would guesstimate maybe 30-40% of the jobs that, in description of duties, I fit perfectly, that I cant apply for because they SPECIFY C4D or lightwave experience as necessary. I send my reel anyway and get great response but who knows how many jobs I am ‘ruled out of’ because I dont know lame lightwave or CinemaDorKee.
Creatives are more understanding of the fact that these are tools, human resource people in charge of ‘weeding out’ candidates dont give a crap what EI can do, its NOT what they are looking for.
Thats why my #3 request for EI is an ad campaign on how EI Blows away lightwave and C4d
for Broadcast Design and animation. If EI wants, I will write and illustrate the ad myself!!!
We definately need better name recognition. I love EI so I hope for the best with these new
‘changes’
GOD I WISH APPLE BOUGHT THEM OUT! 3d would fill out their offerings. 
Scott