New York, NY - (December 22, 2009) – Phoenix Productions today announced new client, Yoostar, an entertainment system that allows the user to insert themselves directly into their favorite films, iconic television shows and then share their performances with the world. Yoostar selected Phoenix Productions to develop Yoostar’s holiday spot concepts and execute the production from start to delivery, which included live action, editing, graphics, supervising the CG and post. The first of the three spots broke on November 23rd, 2009 and will air through the end of December 2009 on USA, TNT, TBS, MTV, MTV2, Cartoon Network and G4.
Central to the Phoenix-designed Yoostar campaign was the Terminator “I’ll be back” scene with a car crashing through the players’ living room, literally breaking the 4th wall. Given just two and a half weeks from concept through completion, Phoenix Productions’ Founder, Chris Phoenix knew it was an enormous challenge. “It was an ambitious schedule, particularly with the CG elements, however we were committed to the idea of having a surprise twist to embody the idea of Yoostar’s immersive entertainment. Fortunately, Phoenix Productions’ structure and methodology coupled with the expertise of our staff and unique agency/production company model allows for a nimble and efficient production and post cycle.”
View the commercial: http://www.phoenix-productions.tv/Promo/Yoostar.html
About Phoenix Productions: phoenix-proudctions.tv
Ideas + Execution: Expressing the full potential of great ideas requires a directed sense of curiosity, resolve and inspiration. Phoenix Productions was founded on a multi-disciplinary model that fuses creative agency, production company and post house into our process. Our seamless integration of creativity, talent and technology allows us to focus on client satisfaction and provide relevant, high-quality projects from concept though completion. The company’s vision, process and passion have earned it a global portfolio of high-profile clientele in Advertising, Publishing, Web, Broadcast and Film including ESPN, Comedy Central, Vaseline Men, Motorola, Microsoft, Cosmopolitan, Maxim Magazine and BRAVO.
CONTACT:
Phoenix Productions Public Relations press@phoenix-productions.tv