Poly-Modeling with 3ds Max: Thinking Outside of the Box (Focal Press)
Amazon link: http://www.amazon.com/Poly-Modeling-3ds-Max-Thinking-Outside/dp/0240810929/ref=sr_1_47?ie=UTF8&s=books&qid=1223384510&sr=8-47
This book is a collection of tips, tricks and techniques on how to create professional models for advertising on T.V and the web. The author has tons of industry experience using Max toward this end, and he shares the secrets of his trade. As Production Modeler for some of today’s hottest studios (including GuerillaFx, Coke Zero, MTV, Old Navy, Nike, Target, HP) Todd Daniele brings real-world experience to the book. Daniele teaches the technical aspects of polymodeling, while showing how to ultimately create content in a dynamic, efficient manner.