There was a really interesting comment late in that thread about giclee prints by emarts. To summarize: traditional artists use giclee prints to provide a low-cost alternative to their work. (His example: a $4K painting will have limited edition prints in the $400-800 range.) But for digital folk creating hard copies, you don’t have the “original”.
To generate value, he recommended making prints of “published” work. This enables the whole “well, it was paid for by a publisher so it must have value” sort of logic.
I wonder if there’s another way for digital work to gain value. It seems like most artists follow the field of dreams logic: “if you make it for a long enough time, they will come”. But it seems like you need to follow the “field of popularity” logic: “the artist has been featured by insert big name here, so the art must be good.”
Some ideas: big name websites, fancy people blogs, in general, things that are associated with “class” and “sophistication” (ugh). Big name companies do this sort of thing all the time. It’s called “public relations”. It’s not about lying, but providing a truth tinted in your favor. 
I wonder if there are people who specialize in artist PR. It seems like most artists rely on galleries to do this kind of work. In fact, most seem to find it rather disgusting. 
