Andy McGraw was offered a sporting chance and victoriously delivered a complex edit for this new ANTA Sport commercial directed by David Edwards of HANraHAN for JWT Shanghai.
The commercial features a stylized match between two top world ranked female tennis players. It was shot on two continents; in Malaga, Spain where Jelena Jancovic was playing in a tournament and Beijing, China where Zheng Jie was busy training. In Shanghai Andy McGraw then united the players via the magic of editing, with post and effects created and applied in Hong Kong.
The result of this well-traveled production is an eye-catching spot that highlights Anta as a key supporter of sport in China and an enthusiast for the beauty of tennis.
To view:
http://cutandrun.wiredrive.com/l/p/?presentation=65c64d1710b7ac6fa6fe181501ab5ca4
Anta Sport “Deuce”
Product: Anta Sport
Client: Anta
Title: Deuce
Length of Ad: 30"
Exposure: Chinese Television
Agency: JWT Shanghai
ECD: Yang Yeo
CDs: Elvis Chau / Raymond Chin / Rojana Chasakul
CWs: Raymond Chin / Margin Ma
ADs: Elvis Chau / Rojana Chasakul / David Mo / Lu Nan
TV Producer: Jane Zhang
Prod Co: HANraHAN / New Life Films
Director: David Edwards
Producer: Swifty Hanrahan
DP: Stuart Graham
Editing House: Cut + Run
Editor: Andy McGraw
Post: Pixel Box Hong Kong