Los Angeles, CA (June 15, 2009) – The new campaign for Samsungs Beat DJ is a wacky and wonderful illustration of the phones totally unique offerings. Beat DJ places the users digits in control of their music with the ability to add a whole wealth of DJ effects with a tap of the touch screen. In these just-launched spots, a giant finger literally inserts itself into the music making process, as it becomes a new addition to Blacintosh and Chester French, who find the addition simultaneously confusing and compelling to great effect.
To view:
http://cutandrun.wiredrive.com/l/p/?presentation=322095d6932ead2cb48b7eab0afc8135
Director Paul Hunter tapped the editorial talents of David Checel for the project via UK agency Beattie McGuinness Bungay. The duo previously collaborated on an Orbit Droppin 35 viral video and Dr. Pepper/Dr. Dre.
From the live action shoot featuring a man in a finger costume, to the complex edit needed to synch the CG fingers action with each music track, this project was infectious and bizarre in the best possible way, says Editor Checel. Paul and I worked together to find moments that strike a balance between the band being annoyed and enjoying the fingers antics. From an editors standpoint, it doesnt get better than that.
Client: Samsung
Beat DJ 2 X :30
Airdate: June 2009
Agency: Beattie McGuinness Bungay
Creative: Matt Doman
Creative: Ian Heartfield
Agency Producer: Denise Robinson
Prod Co: Prettybird / Sonny
Director: Paul Hunter
Line Prod: William Green
Editorial: Cut+Run
Editor: David Checel
Asst. Editor: Sean Stender
Post Producer: Carr Schilling
Managing Director: Michelle Burke
VFX: Rushes
VFX Prod: Allison Wendt
Music: Blacintosh, “Wipe Out”
Music: Chester French, “She Loves Everybody”