Superfad completed animation, visual effects and editing on the new Sprint Anthem spot, which launched on April 6th.
The project was directed by Jeffrey Plansker and provides an entertaining look at the world (and stats) of modern communication and the latest from Sprint’s The Now Network.
To view the commercial visit www.superfad.com.
Client: Sprint
Spot Title: Anthem :60
Airdate: April 6, 2008
Agency: Goodby, Silverstein & Partners
Co-Chairman, Creative Director: Rich Silverstein
Creative Director/Copywriter: Franklin Tipton
Group Creative Director: Christian Haas
Art Directors: Christian Haas, Paul Stechschulte
Copywriters: Will Elliott, Roger Hoard
Producer: Rob Sondik
Executive Producer: Josh Reynolds
Live Action Production Company: Supply & Demand
Director of Live Action: Jeffery Plansker
Executive Producer: Kira Carstensen
Producer: Laure Stevens
Director of Photography: Neil Shapiro
Production Designer: Carl Swanberg
Design/Animation/Visual Effects/Editing Company: Superfad
Creative Director/Director of Animation: Will Hyde
Executive Producers: Kevin Batten & Rob Sanborn
Senior Art Director: Kevin Lau
Art Director: Will Johnson
Producer: Danielle Hazan
Editor: Charles Jensen
Flame: Joana Cruz
3D: Yates Holley, Tim Kadowaki, Bryan Cox, Ian Mankowski, Damon Snyder, Henry Foster, Billy Maloney
Compositors: Miles Kinghorn& Claudia Yi Leon
Designers/Compositors: Sandy Chang & Paul Yei
Compositor/3D: Carlos Florez
Music & Sound Design: Human
Final Mix: Lime