C4D: Proper lighting techniques for car lighting.

#1

I’ve mastered most aspects to cinema 4d but can’t seem to figure out how to light cars. I saw a promo on youtube earlier and was wondering if anyone knew how to create this kind of lighting

https://www.youtube.com/watch?v=Pts2hG5BXu0&list=LLuEgOacyTAa1sK51mJm5vLQ&index=18

#2

Alot of this persons look is developed through the scene lighting and post production adjustments and effects.