Apple didnt just announce the HomePod as a major new product at this weeks WWDC conference; the company also used the event to for the first time share its plans for virtual and augmented reality. The way the company treats both technologies couldnt be more different, and also tells us a lot about Apples future focus.
Apple CEO Tim Cook had frequently talked about VR and AR in the past, giving a thumbs-up to both without revealing if, when and how Apple would enter either market. Back in early 2016, Cook told analysts that VR is not a niche: Its really cool and has some interesting applications. And earlier this year, Cook said during an interview that AR could one day be as big as the iPhone.
http://variety.com/2017/digital/news/applear-vr-plans-macs-iphones-ipads-1202456064/