This is pretty much a continuation of the spin-off topic of BluRay and it’s relevance after looking at the new release of Final Cut and it’s limited support of authoring for BluRay. Also, a big part of the conversation was the questionable sales numbers of BD players becuase such a high number of them are part of products that aren’t primarily for watching movies.
I can and pretty easily just because it wouldn't be the first Sony developed technology they had to dump... Sony is in last place in the console wars now which is a HUGE part of the company these days and many developers are jumping ship. Wii and MS aren't going to start to "Play Nice" now either so Sony can catch up. As a whole the company is probably worth a third of what it was only a couple of years ago and they own several other patents on now defunct technologies that never took off (Anyone interested in my buddy's slightly used MD player???). As many merits as Sony may believe that the format has there are some financial realities they will have to come to grips with or BluRay may be the last exotic format they will pay to develop and have to drop. If they don't turn that ship around and soon the public conversation could be about how long before there's a question about Sony's long term solvency. Sony is in a similar position to where Sega was with the Dreamcast EXCEPT if Sony simply drops BluRay they can compete to win against Nintendo and Microsoft. Aside from Sony's position as a company it's pretty clear that more often than not it looks like the writing is on the wall with this format so it makes sense that Apple's not really supporting it well. Think about it, if you were paying to build movie related software for these things and were told that a third to half of the units sold aren't used primarily for playing films it would be a problem. Generally speaking whenever something new, that's evolutionary, comes out there is a certain vibe of excitement that comes with it, the perceived benefits are obvious and lots of news journals constantly report nice things about the product...None of that stuff happens with BluRay which is why when you ask most people they either have no opinion or they don't have a particularly good impression of it. People that do get BluRay don't get it for BluRay they maybe get it to go with the TV they like because the image is marginally better and they have an "Early Adopter" mindset, or because the Playstation has one built-in because there's no alternative other then getting different console (which most people are doing.) It's clearly not helping Sony get ahead in the console wars which was a big part of their initial sales projection forecasts. No one is really running out to buy BluRay player, to add to their new standard definition TV that they bought a year and a half ago because it's breakthrough technology and that kind of product apathy is a recipe for technology getting undone at the first sign of an alternative. Another thing to look at in all of this is that the main player in deciding whether BluRay, as a consumer/living room product, flies or not longterm is probably Matsushita not Sony and Matsushita has a lot less invested in the development of the format. If Matsushita jumps ship with all of their "Mass Market" brands you can put a fork in BluRay too. The big practical complaint most people had with the shift from VHS to DVD was replacement of their existing movie libraries, that's still a major issue with "Non Early-Adopters" Matsushita's bread and butter customers. With the difference between DVD and BluRay not being the same as the difference between VHS and DVD that's just another chink in the BluRay armor especially for those "Non Early-Adopters" Matsushita serves in droves.