Hey Zhaor,
From the Wiki Encyclopedia:
When it debuted in the early 1990s on the Macintosh platform, it was lauded for its exceptionally fast rendering engine and crisp image quality (especially suited to “hard,” “industrial,” or otherwise non-organic models and scenes). Because it was capable of film-quality output on commodity hardware, ElectricImage Animation System was popular in the movie and television industries throughout the decade. It was used by the “Rebel Unit” at Industrial Light and Magic quite extensively and was in use by a variety of game companies. Electric Image, Inc. was always a small company that produced software on a niche platform (the Macintosh) and never had market share compared to Alias, Wavefront, Avid’s Softimage|XSI, NewTek, Inc.'s LightWave 3D, and Autodesk’s 3D Studio Max. The situation became worse instead of better when Play Inc. purchased Electric Image, Inc. in November of 1998 and allowed the product to stagnate, developing versions for the Windows and Solaris platforms, but releasing only relatively minor feature updates. Play renamed Electric Image “Universe” when it was released on the other platforms. On September 19, 2000, Electric Image, Inc. again became an independent company after a management buy-out led by Dwight Parscale(former CEO of Newtek), together with original Electric Image founders Markus Houy and Jay Roth (who was later appointed president of NewTek’s 3D Product Division in April 2005). The company reintroduced EIAS and sought to recapture the package’s former customer base. Small groups in several large visual effects companies as well as countless independent contractors continue to take advantage of EIAS, especially for certain scenes with which its renderer works particularly well. The product has a loyal customer base made up of architects, TV effects producers and a variety of small effects contractors who appreciate its ease of use, superior rendering quality, and extremely fast rendering times.
Here at this forum, one of our goals is to help in the reenergization of EI’s marketshare. With the advent of EIAS v6.5r2, the program now enjoys a number of advanced technologies like GI, radiosity, FBX data import, new constraint systems, rewritten OpenGL routines for faster performance, and dozens of other new features.