Violence Doesn't Sell


#1

According to a recent study conducted by NPD Group, sales of violent videogames declined sharply last year. Mature rated games represented 11.9% of software sales in 2003, down from 13.2% a year earlier. That represents approximately $833 million in revenue generated from violent games. Of the 10 best-selling console titles of the year, only “Grand Theft Auto: Vice City” was rated mature. Sales of violent games declined amid a boom in the software market last year. Sales of game software rose more than 5% last year to $5.8 billion.

My comments:
I think Grand Theft Auto Sells not because it´s violent, but because it´s an very well thought and executed game.
For those who think extreme mature games is a trend, it is not anymore… Viva Mario!!!

Source: Polygon Magazine


#2

Another way to gauge this trend is compare the sales of games which are not mature to mature games. How well does Ratchet and Clank sell. JakII just became edgier and more mature. Is it selling better then the lighthearted first game.

I used wish games were more mature and less childs toys. Now I deeply regret that. Beyond Good and Evil and Ico sell poorly others sell ver well.


#3

Violence does not equal maturity.


#4

Excessive violence, for the point of violence, in my opinion, is far more immature than Mario has ever been and will ever be.


#5

Never heard of the “NPD Group” group. Why should I beleive their statistics ?


#6

Never heard of the “NPD Group” group. Why should I beleive their statistics ?

Er - because almost everyone in the games industry believes their statistics?

Just a thought… :wink:


#7

Originally posted by headengine
[B]Er - because almost everyone in the games industry believes their statistics?

Just a thought… :wink: [/B]
Just out of interest, who is “everyone”? It would be nice if there were links or info I could check out for myself instead of relying on somewhat anonymous declaratiions from a graphics forum post.

Just a thought… :wink:


#8

Originally posted by slaughters
[B]Just out of interest, who is “everyone”? It would be nice if there were links or info I could check out for myself instead of relying on somewhat anonymous declaratiions from a graphics forum post.

Just a thought… :wink: [/B]

fancy new search device called “google” gave me this:

http://www.npd.com/clients/clients_index.html


#9

NPD tracks all sorts of entertainment and consumer data. As far as games are concerend they track like 80+ percent of all game retail outlets so their information is very accurrate. All game companies, partiuclarly console companies live and die by NPD’s data. The data shows trends in sales that effect what types of games most publishers decide to produce or not produce, and investors use their data to watch the market and make projections. NPD’s data has a whole lot of sway in the games industry.

If you ever work for a game company you’ll become very familiar with NPD. I think subscriptions to their data run like 5,000 dollars a year now.


#10

Originally posted by MCronin
NPD tracks all sorts of entertainment and consumer data. As far as games are concerend they track like 80+ percent of all game retail outlets …
Thanks MCronin that’s what I needed to know


If you ever work for a game company…

Not even if you shoved hot pokers under my eyelids.


#11

Sarcasm. I love it. All you try and do is make a little joke and someone fires it back in your face… oh well.


#12

I’m just glad that violence doesn’t sell. If we can believe NPD that is…


#13

im glad im not the only one that seems to hate GTA, i really tried to liek them as well, i just find them totaly boring, im not againt violance or gore in games, i really dont care whats in a game as long as its humane.

most importent thing in games imho is fun factor, no matter the content


#14

Originally posted by AnotherHell
im glad im not the only one that seems to hate GTA,

re-reads thread

erm - I think you are… (at least, from those who have contributed)

:shrug: :stuck_out_tongue: :smiley:


#15

Violence Doesn’t Sell

Sure it does!
"If you don’t buy my product, I’ll break your legs! "
I rest my case.


#16

could it just mean there were less new mature games for sale during that period?


#17

Originally posted by HamsaPaksham
According to a recent study conducted by NPD Group, sales of violent videogames declined sharply last year. Mature rated games represented 11.9% of software sales in 2003, down from 13.2% a year earlier. That represents approximately $833 million in revenue generated from violent games. Of the 10 best-selling console titles of the year, only “Grand Theft Auto: Vice City” was rated mature. Sales of violent games declined amid a boom in the software market last year. Sales of game software rose more than 5% last year to $5.8 billion.

Imo, these statistics don’t hold much water…

First of all, a 1.3% drop isn’t worth highlighting. Second, there are just too many variables: Gamecubes dropping in price, the overall quality of 2003’s “mature” games compared to 2002, the “boom” in software games (whatever that truly means), etc.

If a quality mature game, such as the Metal Gear series, premiered in 2003, there could possibly have been a rise in “violent game sales” yes? So, if these stats can be manipulated by one or two titles, I don’t see what they clearly contribute… :shrug:

-Tom


#18

Forget the NPD.

For quality violence, look no farther than NYPD Blue.


#19

Originally posted by AJ_23
[B]re-reads thread

erm - I think you are… (at least, from those who have contributed)

:shrug: :stuck_out_tongue: :smiley: [/B]

i read it wrong the first time

doh! :eek:


#20

Really good news (if this conclusion is an accurate deduction from NPD’s stats)…

What I want to ask is if gaming companies should be pressured to commit to investing more in non-violent games, just like we’d pressure Nike to pay fair wages and Shell Oil to commit to more ethical environmental practices. Think of what social problems games are (or could be since it’s hard to prove) causing now and how it could escalate in the future…

I suspect the fact that so many games are so violent is that the industry has partially driven the market rather than the other way around like it should be. Interesting to hear what all of yas think about this too…?

I agree that GTA’s popularity has a lot to do with the fact that the game holds so many possibilities for the player to explore and follow thru… Surely no matter how realistic or engaging it is the first time you beat up some random pedestrian, the novelty wanes… and it’s the actual game plot and play that engages you…

BTW, AnotherHell, if you’re looking for moral support, personally I hate the game just because of the violence.