Title: V Energy Drink - Benchpress
Name: Fuel International
Software: After Effects, Illustrator, Maya, Photoshop, Shake
Bench Press is the first of 3 new spots for the popular energy soda V. The campaign follows the adventures of Rocky and Morty, two CG cockroaches performing super-bug feats after consuming the remains of a can of V.
Plaza Filmss Paul Middleditch, represented in the USA by HSI Productions, is one of Australias most successful TVC comedy directors whose work is renowned for its irreverent sense of humour and split-second comic timing. His approach to V was to have the actors don fake antennae and perform the script during the recording of the voice tracks. The video of this performance provided the FUEL animation team with a natural and spontaneous reference to animate to.
The agency, Colenso BBDO, voted at Cannes 2004 as one of Australasias most creative agencies has established a great history of cheeky commercials for V and FUEL is proud to continue that tradition through the adventures of Rocky & Morty.