The repercussions of Google Stadia

#8

OK, now with all this antitrust stuff happening with Google,…I’m not a lawyer, but…is there now any danger that Stadia will NOT happen?? Anybody have any clue??

#9

The actual outcome will be that there will be pretty minimal ramifications. Stadia will basically fill the gap for those not necessarily wanting to upgrade secondary or work hardware for gaming, which will be pretty small market. Mac Users, Laptop users and potentially IT, what’s left of call center employees will be enticed by the discreet in browser conduit for gaming.

Android users playing across a multitude of Android forks that make it impossible for developers to code one game to run on all phones will have a solution. Whether consumers will buy into it is a separate matter considering light, casual and FREE games with MT are what sell in high quantities on mobile with only a few exceptions and that’s the opposite of what Stadia is proposing.

There aren’t a significant number of existing console or PC gamers with any interest in game streaming that also have monster internet connection that will want to take advantage of it.

The fact is most gamers already got a huge sour spoonful of insane greed from more than a few game publishers (especially EA) and rejected it. The result of rejecting a whole slew of full priced but still Pay2Win games has the majority of the existing community extremely reserved to downright defiant of any shift the seeds more control to game publishers.

Moreover, in the US atleast, with Net Neutrality being a thing of the past even if game streaming were to become significant it wouldn’t be long before Google would be continually extorted for more cash or face crippling random “throttle out” states from ISPs and those additional escalating costs would be passed on the the consumers and that would be above and beyond whatever other psychologically manipulative gambling mechanisms they would attempt to employ.

#10

I’m going to ignore Stadia for the time being. Google is the sort of company that has habit of throwing sh** at the wall and in every direction hoping that something will eventually stick. Stadia, for me, seems to be in the same class as Google Glass. It’s a grand experiment that may or may not work. Consumers are, in fact, just play testing guinea pigs.

If you had told me that any of the big three console developers decided to back this strategy across the board then, maybe, you would have caught my attention. Google? Not so much. When it comes to games, I hold them in the same regard as I do Nokia. (That one’s for you old timers out there. :slight_smile: )

That said, I don’t like the idea. There are too many ways in which it can go wrong and even more ways where it’s not a product designed for mass appeal.

#11

Er - Microsoft does have xCloud, coming sometime, and also there is this (which I posted about here already):

#12

As far as mass appeal is concerned, I think, IF Google prices it correctly, THIS is the moment when countries such as mine, where people don’t buy expensive consoles, or, for that matter, games, Start To Game!! I think Google would be very well aware of this fact - I doubt they’ll bother to even target Stadia much to Western countries at all.

#13

That’s one of Google’s talking points and it’s quite disingenuous for several reasons:

  • It is ridiculously hard to write a game engine that scales well on just 2 GPUs (just look at how few games actually support and benefit from SLI / Crossfire)
  • The virtualized GPUs in data centers are engineered in the exact opposite direction : multiple users per core, not multiple cores per user. Said cores are also going to have to be very energy efficient, which rules out any high-end halo SKU (Titan / Ti / VII)

If you have been around GDC this year you may have seen a conceptualization for some kind of an MMO with destructible environments : this is very unlikely to be turning into a real game anytime soon.

#14

You sound knowledgable, Shehbahn - are you a game engine dev? :slight_smile:

Read this:

#15

I wear that hat on occasion. I am not working on either Stadia or GFNow products or services though.

Also, i should probably soften a bit my last statement : given the technical hurdles of leveraging virtualized GPUs in server warehouses, this doesn’t really make sense from a business standpoint. Considering the multi-billion investment risks necessary, it is unlikely that we will see any kind of “killer app” in the near future IMHO.

#16

That only applies on the US / Europe, as the rest of the world (the forgotten but still customer countries) dont have the same internet speed as you guys, I dont think local files are going anywhere.

So… how do you end up with the “More people will play PC games”? I thought the whole point of Stadia was to be played on a TV with a gamepad.

  1. We all know console has crap hardware, no one cares if I can play on my couch, just like no one cared about Switch graphics if I can play on family vacation sitting on the beach.

  2. Good point, mods for example… will they go away?

#17

My point is, if the Switch has low graphics and is currently selling like hot pancakes… do you really think Stadia wont follow?

#18

Actually the US is probably not Stadia’s primary target (crappy ISPs + cheap space + cheap hardware). Look at nations like Korea with high population density, modern internet infrastructure & more modest disposable income for instance.

Assuming streaming is less battery hungry than rendering, it’s pretty obvious that Stadia streaming to Android mobile devices is probably going to account for a very large portion of that business.

Also : judging by what i have seen of Assassin’s Creed at GDC, the GPUs in Stadia’s cloud are fairly low-end, so i wouldn’t expect ‘PC master race’ experience out of the service… we should find out soon.

#19

I still don’t think Stadia is going to get any traction with AAA games on mobile because high density character meshes and environments generally are wasted on small mobile devices and in worse case scenarios aren’t easily readable on little screens.

I was talking about this to someone else and ultimately I don’t think Stadia is going to have any implications for those that work outside of mobile games. Stadia will likely become a substrate for mobile gaming that lies under the patchwork of Android variants that currently creates a multitude of compatibility/performance issues. Ultimately, if stadia makes game deployment to android platforms easier, faster to a larger user base it should help developers considerably.

#20

I think Xbox is better situated for this, for a lot of reasons. Part of it is that since they already have a gaming device/service they can offer a better value. I’m assuming that when you would buy a game digitally from the Xbox store you would have the ability to install it on the Xbox/PC along with being able to stream it. They also have that value of cloud saves where you could play the game like normal on your console and then continue your save file when streaming and easily switch between the two.
That gives the value for existing gamers where you can have your console at home but can still play your games wherever and the value of purchasing the game isn’t just the ability to stream it but you can still download it and play it like normal.
Also, I think Microsoft’s expertise in the area with their cloud systems and gaming will help make it work a bit better.

#21

Ultimately, none of the plumbing details will matter if the execution is passable enough. As always with entertainment, exclusive killer content is what’s going drive eyeballs, not tech. You can see the exact same evolution playing out with the transition to TV streaming services.

Compared to other services, Google seems to have grasped this best for now, but they also have the biggest money bags to throw at the problem. But Apple, Microsoft, Sony & Nvidia all have a horse in that race, and we aren’t close to the finish line yet…

PS : AAA games on mobile make some sense, but i agree that your surroundings make immersion challenging with mobile gaming. Keep in mind that most of us are used to playing games on top-tier mobile devices, which once again is not where the majority of the world sits…

#22

Xbox is extremely niche and they have no real presence in mobile so it’s hard to realistically put them in a pole position for streaming content.

#23

Yes, absolutely true! …I can also tell you that in MY country there are a TON of people with low-end PCs who would love to play cool games! :slight_smile:

#24

There’s 0 people using Stadia, there’s 40+ million Xbox users, adding streaming is something that would immediately have value for the existing users.

Going on mobile isn’t a problem, they’ll just release an app on iOS/Android
Also, Stadia will have very little support on launch, as far as mobile goes it will only work on Chromecast Ultra and Google Pixel phones

#25

low-end PCs

Laptops are also low-end PCs, and there are hordes of students out there hammering away on cheap laptops: the very definition of a low-disposable income / high spare-time consumer class :wink:

Stadia will have very little support on launch, as far as mobile goes it will only work on Chromecast Ultra and Google Pixel phones

Without hard numbers, it is hard to tell what ‘business synergies’ Google is looking at : it is hard to tell if they expect Stadia to drive more profits as a differentiator for all Android devices or just Pixel.

#26

Certainly the reason it’s only on Pixel phones right now is just that they have to do more development work to get it on everything else. It could be a similar case for Microsoft, in that they could have limited mobile support when their service launches too.

#27

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