from the Houdini Help:
Digital assets are custom operator types built from node networks. You encapsulate the network in a digital asset, and then “promote” parameters from nodes inside the asset up as parameters or handles on the asset itself.
Digital assets let you capture the functionality of [i]any[/i] network... a character, a compositing effect, a particle system, a light... as a reusable tool with a customized interface you can put in the hands of artists.
For example, you can create a light asset that encapsulates a light object tweaked the way you want [i]as well as[/i] the light and shadow shaders. You can then promote various parameters of the light and the shaders to create a single interface for the custom light instead of moving back and forth between three different nodes. Once you have the light encapsulated as a digital asset, you can reuse it in any number of projects.
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so basically digital assets are custom tools built with the nodes etc within Houdini…that can be shared with others…
on The Wild, all the characters, props, sets etc were single digital assets…
it’s an incredibly powerful system…