Here is an animation I just finished today here at MAKE. Although it wasn’t actually created for Sony, the idea was to see what it would be like if we transformed several of their products into each other.
The total make time was just under 2 weeks (about 11 days in total). That included modelling, shading, animating, rendering, compositing and editing. The renderer was VRay but no global illumination or ambient occlusion was used. Average frame time was 1 hour overall.
Credit goes to Danny Robashkin for the animated text effects throughout.
http://www.tysonibele.com/Main/Animations/Sony/sony_style.mov (6.5mb, with sound…so get those speakers on!)