Problem with white product rendering


Hello all, I am having issues with rendering white products.
This have been happening for a while, and it may be a simple fix, but this been bugging me a lot lately.
I am aiming to create the most realistic renders possible, but this is what’s happening.
When a product is white, it sometimes both reflect part of itself and/or light bonces of it to itself.

When this happens, the light and white adds up, making part of it PURE white when it should not.

Any idea how to fix this?

I am using Max 2014, with mental ray and Arch and design materials.