Since IP development seem to be hot topic right now, I think it is a good idea to first take a look at our recent past, to see if we can learn from what went right and what went wrong with other companies.
Back in the 90 a company named Threshold Entertainment, wanted to make an animated movie that takes place in a supermarket after the lights go down.
back them the company ha the rights to use animated versions of 80 name-brand products and their associated characters, including Charlie the Tuna and the Brawny paper towel man.
Sounds like Wreck it Ralph for the supermarket set right?
Well yeah, but it all went terribly wrong:
Quote from the Artilce:
"Foodfight! set out to do for supermarket brands what the Toy Story trilogydid for toys, what Who Framed Roger Rabbit? did for classic cartoon characters, and what Wreck-It Ralph has done for videogame characters: harness the intense nostalgia audiences feel for the pop icons of their youth, creating a vibrant comic universe populated by unforgettable characters driven by their all-too-human impulses and desires. "
" Thematically, these films have a lot in common. Artistically, they occupy different worlds. Toy Story, Who Framed Roger Rabbit?, and Wreck-It Ralph are Rhodes Scholars; Foodfight is still trying to figure out how to read without moving its lips. "
So guys, what lessons can take from this?
Looking forward to your comments and ideas.