New Forum – Evocative

#49

Hehe, sorry, but from my experience, corporate design lives by how much money was pumped into marketing and branding. And I have serious doubts about any design being able to pull a shrewd businessman into a business connection on its own merit. Of course you can always find a sucker who would be impressed with a letterhead, but that doesn’t sound like the audience you are going for.

Don’t let marketing people tell you they failed because the logo you designed wasn’t “emotional” enough. Kick them in the balls for me if they do and tell them to work harder next time :slight_smile:

Just pay attention to basic color theory, proportions, and common sense marketing principles and your designs will turn out just fine.

As a very simple experiment, try this: pick up any corporate design (brochure, letterhead, etc) from a company you don’t know and never heard of before and see if you get a strange emotional “pull” to give them your money and do business with them. :slight_smile:

I rest my case.

  • Shadowrover
#50

Oops, forgot to mention, if you really want that account, find out anything you possibly can about the tastes of the decision-maker: what car he/she drives, clothes, what he/she likes and dislikes. Design accordingly. You can’t please everyone and no matter how sound your designs are it’s all going to boil down to your potential customer liking your work.

Welcome to the wonderful world of corporate design, where he who has the biggest wallet is the one who will make or break your design.

There, now I can’t be accused of being unhepful. :slight_smile:

Best of luck,

  • Shadowrover
#51

I applaud CGTalk for the creation of this forum.

For too long, CG has been judged on Technical skill alone. If the work produces an emotion - then it has served it’s purpose.

Let the good-times roll!

#52

That would be design & craft…

True they are, but they still go towards making a connection. Things like tilting the camera, destroying tangents layering elements, picking colors, etc. are all important aspects of creating an image that is attractive to look at, outside of being emotionally moving. My point was that the emotional content of a piece is an important, oft times over looked, aspect of making good art.

Now it has the possibility of becoming ‘Art’

Even without the emotional content, it’s got a “possiblity of becoming art”. However without the emotional push it’s got far less chance of becoming a powerful, moving and effective piece of art.

… is this legal talk?

No, it’s a conjunction.

*replace with the appropriate noun of your choosing…

Okay… *potato-sack.

#53

Good idea!

#54

Man, I’m gone for a day and what do I miss? (Not like studying for that test helped much)

I think it’s great that you made this forum, and it will certainly help out all of us. What many people complaining here seem to forget, is that you can submit your image to more than one gallery, and focus on different aspects of the image in different threads.

Great job, guys! This one is going to fun to browse as well…

#55

this will be my favorite forum for my future works! i love how cgtalk thinks of everything!

#56

oh HELL yes

#57

oh HELL yes

#58

Originally posted by Protoplasma
First off all Id like to congratulate the cg-community to this great new forum. ... Corporate design LIVES by the feelings of a viewer / customer. they (most) instinctively decide whether the want to start a business connection or not. ... And that is my question: Is EVOCATIVE the right place for me to discuss about the cds development or not ?
…
thanks in forward

Yes you can post here – but, you would have to give quite a bit of contect about your customer, the market they are in, the current image fassion for the market and what their goals are.

Actually – its really far more a design excercise than an artistic endeavour… because… In corporate work you are really heavily constrained by all the factors I just mentioned. … and worst of all is (often) an uneducated and unresonable client who thinks they know more than anyone else when in fact they know far less.

#59

And here I was just a couple days ago starting a thread in General Discussions talking about how CGtalk is all technical and never gets into the emotional/creative side of things… I was starting to feel not only truly saddened that it was so left out, but actually afraid to mention those aspects of my own work, since there seemed to be no place here for it to be appreciated…

No more! Now this is what I’m talkin about! Boo-yah!

#60

Though I really enjoyed the extremely well-written article, I think i’m pretty much the only one who thinks this is a bad idea. You mustn’t seperate emotional/evocative art from just a well rendered 2d paiting or 3d model. Sure i agree that the two are totally different, but if you’re gonna make an entire forum for it you’re pretty much only gonna get angsty teens trying to be deep, and often with poorly made art (sorry if i sound a bit elitist there). I wonder if anyone agrees with me on this, and even if anyone actually reads until this page instead of just commenting to say its a great idea.

#61

Originally posted by Soulstorm
Though I really enjoyed the extremely well-written article, I think i’m pretty much the only one who thinks this is a bad idea. You mustn’t seperate emotional/evocative art from just a well rendered 2d paiting or 3d model. Sure i agree that the two are totally different, but if you’re gonna make an entire forum for it you’re pretty much only gonna get angsty teens trying to be deep, and often with poorly made art (sorry if i sound a bit elitist there). I wonder if anyone agrees with me on this, and even if anyone actually reads until this page instead of just commenting to say its a great idea.

I read your article carefully

But I think Mark’s idea was good.

#62

Originally posted by Soulstorm
Sure i agree that the two are totally different, but if you’re gonna make an entire forum for it you’re pretty much only gonna get angsty teens trying to be deep, and often with poorly made art (sorry if i sound a bit elitist there).

Got your point and I think it’s true, but well, we kindly suggest going back to the drawing table and the modelling room because the mistakes interfere with the mood of the picture, and they will go back and we live happily ever after.

No problems so far. And then we have the stunning art that is technical outstanding but lacks a feeling, the emotion. That’s what this forum is for. If we can make those pieces perfect by adding emotion I guess we accept the other pieces that come with it.

cheers

#63

First off - Great Idéa! I’m really looking forward to this forum.

BUT…

I’m a bit worried about it, because it could end up as another “focused critique” where everyone
basically are silent, not saying a thing.

What I’ve seen over time here is that those who get’s helped are either the extreme-beginners or the absolute professionals.

There are a certain tendency to comment on works with “easy-to-spot” errors
and of course fan-boy commenting on the fantastic work.

Now…while there’s nothing wrong with that at all, one can wonder what happens to the mid-range posts.
It seems like deserted abandon-land where they can’t come any further because noone
has anything to say, it’s not good enough to make the better artists “bother” to help
and it’s too good for the rest to point out basic technical errors.

Example - some images & works & w.i.p’s I post - rarely or ever gets any feedback at all - that is HUGELY frustrating because
one feels that one doesn’t know where to take it from there.

I’ve been thinking - MAYBE the above has something to do with
the expression of the images alone, perhaps they really are
so BORING that no-one has anything to say.

In fact - if things are boring - I’d LOVE to know, and especially
getting feedback on how to improve that so it’d be more
interesting.

God I’m excited about this new forum, I really hope that
this is what can PUSH things forward.

Great initiative!

/SketchPad

#64

I think too much partitioning can be bad.

What’s the difference between a critique and a ‘focused’ critique?

Every piece of art ‘evokes’ some emotion to some extent. This all seems very subjective and uneccessary. I can appreciate why conveying emotion is important - I just don’t think watering down the boards like this is a good idea.

How is someone to know if their piece is ‘evocative’? Maybe it’s very evocative to them. Will we be voting on what’s ‘evocative’ to determine once and for all a homogenized list of standard emotional responses from humans?

Sounds kind of Orwellian to me.

#65

Originally posted by fluorovision
What’s the difference between a critique and a ‘focused’ critique?

Fanboy comments are critique in a way. But not focused.

I’m a bit worried about it, because it could end up as another “focused critique” where everyone stays silent

Dude I consider “focused critique” the best forum around. BUT because people need time to really take a look at your wip the response can take longer. But response there is, certainly, and focused! I’ve learned a big deal about modelling chars there from my wipthread in the FC. It just takes longer. I’ve seen people posting there, wait for an hour and then reply: “no comments? :/” that’s what I call impatience.

#66

Originally posted by Soulstorm
Though I really enjoyed the extremely well-written article, I think i’m pretty much the only one who thinks this is a bad idea. You mustn’t seperate emotional/evocative art from just a well rendered 2d paiting or 3d model.

These things already HAVE been separated, around these forums… because at the moment, the emotiona/evocative aspect of pieces is being almost completely overlooked in favor of technical crits. The idea isn’t to separate the two, but to make a spot for the stuff that’s being missed, to encourage it.

[b]

Sure i agree that the two are totally different, but if you’re gonna make an entire forum for it you’re pretty much only gonna get angsty teens trying to be deep, and often with poorly made art (sorry if i sound a bit elitist there). I wonder if anyone agrees with me on this, and even if anyone actually reads until this page instead of just commenting to say its a great idea. [/B]

That’s your opinion. And yes, it does happen, but not all the time.

Only some people appreciate discussions on the emotions in an art piece, and other folks will just roll their eyes at it-- that’s how it goes. If you don’t like it, and if detailed discussions on subjective, emotional topics aren’t your thing, you can post your work elsewhere.

#67

Originally posted by Soulstorm
… You mustn’t seperate emotional/evocative art from just a well rendered 2d paiting or 3d model. …

Its not about separation of anything. Its about getting people to think about and improve an important aspect of their work that often gets too little attention by a significant percentage of “digital artists”. The wide availability of digital painting tools and computers is a fantastic thing for budding digital artists. However there is a tendency to focus on technical issues (which do need to be mastered) when there should be at least a simillar, if not greater, attention paid to artistic skills (that would get taught in various fine arts schools) that relate to the subject regardless of how it is “rendered” (2D, 3D media, style - whatever).

#68

Yes, you know this is really what I wanted!
Art!