Digital Entertainment Content Ecosystem LLC (a company propped up apparently by Sony) has launched its brainchild “UltraViolet”. This “consortium supported digital distribution brand” promises to revolutionize the distribution of Movies and TV shows because buying one copy (online, streaming, Bluray, DVD, etc.) entitles you, supposedly, to a special “access anywhere play anywhere” version/format of the content.
By using an UltraViolet compliant device you can then play a copy of , for example, that Bluray movie you bought at a retailer on another device you have at home through the “rights” granted in your UltraViolet account when you bought the Bluray by having your purchase “linked” to your UltraViolet account.
There are more details here:
Now, personally I’m all for paradigm shift… But will it work?
Also, DECE LLC has not exactly explained their relationship with the 60 members of the UltraViolet consortium… or how they convinced all of them to band together (Microsoft and Sony for example have apparently signed on and UltraViolet claims “game consoles” will soon by “UltraViolet enabled”.
It’s all a bit mysterious if you ask me.
There has also been no mention of any pricing for an UltraViolet account, only that the account can be linked to any existing purchase account (online or physical) that you are using.
Technologically, while the website exerts effort to go into hyperbole. I think what this really does it assigns rights-management over an online shared drive where commonly shared “gates” and “filters” allow you a “granted” copy of a movie or TV show on your “online shared drive”. It follows that any device you own that can go online to access this account can then play the movie or TV show on this device. It appears like an evolution of online sharing folders with DRM added in.
Sounds good… But I’d still like to know what these 60 companies are paying to get on (or are they the ones being paid?).