We know that finding the best marketing agency in Los Angeles to help grow your business can be an overwhelming task. There are hundreds and thousands of options. Yet, before closing a deal with a preferred marketing agency, you should give much thought to the business value of your marketing data. Who owns it? Where is it being stored? Have you got unlimited access to it?

Your data is of incredible importance for marketing agencies as this is how they keep track of marketing campaigns and their performance. They analyze data, drive insights, experiment on further steps, and do their utmost in fulfilling your business ambitions. However, there’s a catch many businesses tend to overlook: If you decide to part ways with a given agency, you might risk losing all the historical data accumulated over the years of the partnership. So, who controls data has enough room for business maneuvers.