FUEL VFX - Fantasy World for McDonald's


McDonald’s - See Things

The McDonald’s spot ‘See Things’ shows how a child’s imagination weaves a sense of wonder and fantasy into everyday life. FUEL VFX Supervisor, Simon Maddison led the Fuel design department to create the various fantasies - a UFO that transforms into a piece of playground equipment; a backhoe that resembles a brontosaurus; and a robotic arm that is just perfect for tucking into McDonald’s new Pasta Zoo menu.

Fuel was given a lot of creative freedom from the agency, Leo Burnett Sydney, and the director, Sydney Film Company’s Josh Baker, to run with a lot of different design ideas. Simon Maddison, a childhood Lego addict and science nut, loved working with Josh and Fuel’s concept artist Ben Kovar on the technology behind the designs. The UFO, for example, was inspired by hovercraft’s, jet packs and the look of early moon-landing hydraulics.

Fuel’s on-set philosophy is to use VFX techniques that are as non-disruptive and as simple as possible and this was particularly the case during the shoot for ‘See Things’. “Especially when working with children you have to minimise their stress or fatigue. And whatever makes the shoot more relaxed for the talent, the director and crew the better," Simon explains. “The UFO scene is a good case in point. The script requires that a small girl land a spaceship in a suburban park. Fuel initially considered a crane and harness but soon disregarded that option. After some testing in the Fuel car park, we decided to shoot the girl as a separate element on green, that would then be placed into the 3d spaceship on a “card” (a simple 3d plane with the plate of the girl mapped onto it).”

Click here to download QT of spot
For more making of go to FUEL http://www.fuelvfx.com

VFX Supervisor: Simon Maddison
VFX Producer: Dave Kelly
Lead Flame Artist: Karen Fabling
Flame Artist: Howard Hill
Character Designer: Ben Kovar
Designer: Eddy Herringson
3D Team: Mike Bain, Eleni Diakomichalis, Chris French, Dave Henderson, Gerard Van Ommen Kloeke, Grant Warwick


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