CREATION OF THE CAMPAIGN TO PROMOTE THE FORMULA ONE
Humor and speed.
Those were the two words we answered the day the people from La Sexta asked us what would we do for the 2009 Formula 1 campaign.
Immediately after we started searching for those two concepts between all the reference points till, bingo!, the pod race featured in “Star Wars Episode I: The Phantom Menace”, appeared as the perfect solution. From that moment on we turn the Kotoc engine on: creativity and production. We developed the script for the piece, started to record the first chords that would set the rhythm and to design the world in which the action would take place. For the spaceships we wanted to take a close look at the marine world, because the most aerodynamic there is the number 1, like on F1. To this premise we added the racing drivers’ personality with their cars. As a result of this, Alonso is a dolphin because of his intelligence, Hamilton is a shark because of his aggressiveness, Kimi is a swordfish and Massa is a hammerhead shark. With all this in our hands, only the branding for La Sexta was left, capturing the brand and their values in this new world.
And then, in Alonso’s words: “TAKE THAT”. After 2 months of intense work with a team of more than 15 people we managed to create these pieces that have been for us not only a great project but also the toughest, fun and rewarding race we have run.
We want to thank La Sexta for their confidence and all the people that has been in this project for making Kotoc a winning team.
Credits:
Title: FórmulaSexta
Premiere: 19 March 2009
Client: laSexta
Head of Corporate Image: Oriol Bosch
Produced by: Kotoc
Director: Freddy Córdoba
Executive Producer: David Diéguez
Direction: Roger Córdoba
Art Director: Ruben Córdoba
Production Manager: Vanessa Diéguez
3d Modelling: Alex Monge, Bernat Fortet, Kepa Casado, Marc Calvelo, Omar Sarmiento, Roger Tortosa, Ruben Córdoba
Animation: Freddy Córdoba , Hugo Garcia, Marc Calvelo
Light/Render/Compositing: Eduardo Lasierra, Marc Calvelo, Roger Tortosa, Sergio Pinto
Graphic Design: Josep Bernaus
Visual Effects: Bernat Fortet, Roger Tortosa
Audio Direction: Alex Candela FLow-Audio
Recording Studio: The Room Bcn Estudio (Jordi Navarro, Gorka Desbrach)
Collaborators Audio: Xuxa Levy, Miguel Pino
Systems: Fran Quinto
We hope you like it.
C&C are welcome