Honestly, I’ve no idea what their direction is.
The Bifrost thing, while welcome, has come so late in the day, I would guess that most Max users who wanted fluids would have invested in PhoenixFD (which also does fire/smoke etc)
My keeping current is more about third party plugins than what’s in Max.
Arnold doesn’t feature on my radar, nor does their implementation of fluids, or MCG.
The bigger worry for me is the march to rental, the jacking up of maintenance subscriptions to match rental, I just wish they’d stop being so brutal towards users by stripping away options.
Upgrades, 30 days grace, perpetuals, legacy for subscribers only - all that does is push me away from dealing with Autodesk.
Their relationship with their users is abominable and patronising - and I don’t see any indication of willingness to change tack.