I think its fine to say something like:
From the makers of the Electric Image Animation System comes: insert name here
We’re not changing the name of the company, we’re not changing the name of the existing software. EIAS is fine for the first generation of products. This is a new generation of product. It deserves a fresh start…and a clean slate.
Personally I’m kind of in favor of naming the new product line after famous story telling theaters or movie houses.
What do you think about the name: Rialto

I don’t really think the name makes any difference whatsoever, as long as its not something totally stupid. If the tools work well the word will soon get around.