“Rather than distribute a message to recipients who are outside the process of creation and invited to give meaning to a work of art belatedly, the artist now attempts to construct an environment, a system of communication and production, a collective event that implies its recipients, transforms interpreters into actors, enables interpretation to enter the loop with collective action.”
According to Lévy, the break from traditional notions of authorship is leading us towards cultural transformation. He envisions a collective society linked by electronic networks, with citizens actively engaged in the “continuous invention of the languages and signs of a community.” Levy proposes that multimedia is a catalyst for social evolution. It is, he writes, “the architecture of the future” or the language of the new era.