Isn’t that just confirmation they won’t have their own booth this year but rather the user event and presence at some partners’? Or am I mis-reading?
Siggraph is for those on the cutting edge of new technology in computer graphics. Maybe Autodesk was not INVITED.
Sorry it was a great line i just had too use it.
But in reality Autodesk has shifted to NAB for the last 3-4 years since thats where companies go to make PURCHASING decisions.
Siggraph is for Scientists, and Artists. I think this is a bad signal to the industry. As the biggist, I think you have an obligation to the industry to show some leadership.
Wow this reminds me of the time Honda never showed up for the big motorcycle show. The negative publicity it generated probably wasn’t worth the financial savings they made by not being there. Absolute shot in the foot that was.
I’m not the least bit surprised by this. It used to be that the exhibition funded a major part of the entire conference for Siggraph. Siggraph attendance and participation has been evolving since the dot com bust. I thinks its one of the reasons why the Animation Festival was developed. Siggraph saw that they had to adapt to the exhibitor’s realities(return on investment on the exhibition floor) in an age when the entire industry was evolving away from the mega dollar sales model that existed in the 70’s and 80s.
There was a time when several sales made on the show floor could pay for a lot of that company’s participation in the exhibition. Those days are gone. Theres good and bad here. The defacto funding model for the conference is changing and Sig will have to change with it. But, the kind of cool animation presentations made by ILM and others which could only be seen at user groups are now part of the animation festival. Everybody gets an opportunity to see that now not just those paying maintenance to the software companies.
User groups themselves went away because the vendors were trying to cut costs to afford the exhibition. The irony now is that user groups are coming back and I think this is wise. It gives the users dedicated to a particular product an opportunity to communicate personally with the vendor in a less distracted manner and the vendor an opportunity to focus on those customers. The exhibition in the meantime can evolve into a different type of exhibition that they used to have back in the day called the start-up park where smaller companies can have a chance to introduce themselves to you.
If AD not showing up in the exhibition means that they’ll be doing a user group again, then I think thats a great idea and really smart. It poses a small problem for them in that it may limit their exposure to new users, but I don’t think thats a real problem with their market share. As for Sig, it may or may not be a problem. Only time will tell. If they could successfully turn the Animation Festival into a major world wide competitive film festival, I think any concern about the exhibition might be mute.
They have nothing to show, are not interested in innovation and it won’t boost sales, so why go ?
Personally, I used to go every year, flying out to New Orleans, Orlando, or Los Angeles because of the excitement of competitive innovation between the big 3D companies: Alias, Softimage, Autodesk, and a few other smaller ones. Once Autodesk merged with Alias and Softimage I stopped attending because of the lack of excitement driven by competition. Sure, I miss the other demos, especially Zbrush, but that’s not enough to get me to spend all the time and money these days. Anyone else have this attitude?
So even though Autodesk is not listed as an exhibitor they will have a ‘presence’ at the following booths…
basically they have “seeded” themselves all over the show floor!
Certainly looks that way.
Hello Autodesk! :applause:
Siggraph started as a emerging technology conference where like-minded people could group together off local chapters <…has anyone gone or started a local group lately? I know I don’t really bother anymore because its been sad > , then it turned into a mostly product show, Won’t be that bad if it regrouped , shrunk, and got back to the roots of new and different. I like a good floor show as much as the rest of the world, but over the last 10 years, its over shadowed the group meetings, the community , the sense of new research and ideas.
Now that made me laugh …A lot
Actually this is probably the best way for the conference burn out and renew itself to the the way it was in the early 2000’s. The same thing happened with E3. For a lot of years game companies stopped showing up at E3, but then all of the TV, smartphone, computer, electronic gadget and toy companies took over, expanded it’s presence and now the game companies are back and it’s exciting again. Pixologic is going to run wild, probably with ZB5, and I wouldn’t be surprised to see a bunch of rendering solutions make some big news.
Missed last years but prior I found the papers and most talks I went too quite informative, and I subscribe to a membership in the local vancouver siggraph chapter as they run several good presentations each year. Most recent was both Scanline and DD talking about their work on Ironman 3. Nice to see how two different studios worked on the same movie and handling the consistency of their own versions of the same assets etc.
As for autodesk missing siggraph, they did a lot of marketing and presentations for their new line earlier this year, so perhaps they feel it wiser not to spend tonnes of money on designing a booth and flying everyone and having them stay in hotels and charging their dinner and travel costs etc etc simply to present what they’ve already demonstrated. A few representatives showing at partner booths and a user group is cost effective while still helping those partners in their presentations/demos and getting the word out about their products. I don’t think companies need to always have a big booth every year at siggraph unless they choose to announce around the same time since Autodesks releases have recently gotten further away from the siggraph date it is less beneficial to them.
Bought my personal copy of Zbrush at Siggraph Vancouver, as long as you are running conference specials, people will buy
I have to congratulate Pixologic on doing it the right way. Price a product at $500 (sale special), show industry demo’s from feature films, and just make art with Zbrush = sold.
Autodesk had some fantastic talks, and I wish the timetables between AD/Pixologic/Tech paper talks was more forgiving, so its best to go as a group and take notes + share.
Still waiting for Autodesk to offer subscription model like Adobe cloud (as an option!). Would suit freelancers who like to change between disciplines and not work in one package all year
Trade shows are increasingly irrelevant for this very reason:
From Autodesk site:
“For those who can’t make it to Anaheim, you can follow us here on AREA, where we’ll be posting content daily.”
That said, don’t forget Autodesk has their own trade show now. They have been slowly adding more of the media and entertainment courses/panels so perhaps they have just outgrown Siggraph.
It also used to be that the products in the Autodesk arsenal would be attempting to do a release -or at least do an announce- to coincide with SIGGRAPH. Now Autodesk has those products release cycles insync with each other - but out-of-sync with SIGGRAPH…
Just to confirm. Yes, Autodesk will not be exhibiting on the showfloor with its own booth this year. Instead we will be holding a user event (here). We will also be demoing on partner booths and will have engineers attending the actual conference. This year we changed our event strategy launching our 2014 releases virtually on AREA (here) as this is more effective at reaching our customers worldwide. Also, our product roadmaps no longer align to events like SIGGRAPH and as a publicly-traded company we are limited as to what we can talk about outside of our fiscal quarters. Without product news the effectiveness of exhibiting is limited and given that, we would prefer to invest in online and user events. Going forward you are far more likely to hear major product news online, as soon as its ready, and not necessarily at a tradeshow. It’s no secret it has been a tough time for the industry in general. People are travelling less, and while tradeshows remain important we also have to make some tough choices as to where we invest and why. Many have asked us to bring back the user event and so this year we thought we would invest here instead.
entertainment industry manager
Thank you autodesk, for your responce.Communication to your costumers have been an issues in the past. This is the kind of issues that can paint you in a bad light if you dont come out and get infront if it. I would definitely be ‘Tuning-in’ to see what Autodesk has to show. a OpenGL 4.0 viewport wold be nice.
having events covered via video for internet consumption is a great idea, no travelling but you still get to see the cool stuff. :applause:
For those who missed the show and Autodesk’s User Event you can read my report here…
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