For those of you who’ve been involved in purchasing CG software for use outside of North America… you’ll know what the title of this thread refers to.
Autodesk VFX / CG software and Adobe software is sold into the UK / Europe, Australia etc… at prices which very significantly exceed those at which they are available in North America. Often approximately 160% of the North American price. The elevation far exceeds increases that might occur due to local taxes. And especially given that so much of the software is available as a download, far exceeds believable ‘additional international distribution costs’ often referred to.
(Currently Autodesk Softimage without subscription sells for US$2995 to North Americans, or 2900 GBP to UK customers. At the time of writing, from XE.com 1 USD = 0.628968 GBP).
This is referred to as ‘price discrimination’. (Look it up on Wikipedia). The bottom line is, they charge extra because they can.
I’ve personally repeatedly found it very difficult to reach and be satisfied with CG software purchasing decisions, living in these regions, knowing that the software is valued significantly less in North America.
In an effort to ‘make a noise’ - hopefully heard by these software giants - please post your displeasure at their international price discrimination practices in this thread.