Okay, so I’d like to put together a detailed walk-through and a few sample TV spots. The walk-through is for meetings with the security council and engineering department, while the TV spots are for investors and advertisers. I’ll break the two down into seperate sections for clarification:
THE WALK-THROUGH
This will be a demonstration video of what it entails to take a ride on the Metro Skyline. I’ll be shooting the plates on a Canon XL1S digital video camera and editing with Adobe Premiere Pro (the 7.0 version). The end product will be a blending of the live action with the photorealistic CG. What I’m getting at is that this video is for presentation purposes and wouldn’t really be stylized in a “Sky Captain & the World of Tomorrow” way.
The film will follow several different sets of people from different walks of life, all travelling on the same airship, all heading for different destinations. A husband/wife/daughter go to Universal Studios for the theme park, a young businessman heads off to work in the mid-Wilshire district, a teacher takes her class of high school teens on a field trip to the Long Beach aquarium, an elderly couple make a visit to their grandson’s opening night play in Hollywood and two out-of-town tourists make a trip to the Santa Monica Pier.
The CG aspects break down as follows:
- The turnstiles
- The landing pad/boarding station
- The security fencing.
- The craft’s gandola (where the passengers sit, including handi-capped sections and luggage securement)
- The cockpit (as well as showcasing the pilot’s entrance, which is seperate from the gandola)
- The envelope (the helium-filled “balloon”)
- Various shots, looking out the window to the cityscape beyond
- Various shots, looking from ground and building level at the airship launching/landing/in motion
I think it would be a good idea to include a few cross-sections and how the craft actually operates (the doors, the windows, the thrust, the helium cells, the mooring equipment for attaching it to the landing pad, etc.)
TV SPOTS
For these, a series of teaser commercials would start the campaign. There would be six spots, each clocking in at 10 to 15 seconds long. They would be people negatively affected by Los Angeles traffic: a man at a busy downtown intersection in his car, a group of people stuck in the carpool lane (which isn’t moving any faster than the other lanes), a woman waiting on the side of the road with her young child as a mechanic fixes her flat tire, etc. In each case, the shadow of the airship is cast over them and they look to the sky in awe. The theme here is obstacle encountered, hope presented. The taglines will be along the lines of:
“Change is in the air…”
“You’re so over traffic.”
“Rise above it.”
The second wave will be full 30-second spots that are condensed versions of the opening to the walk-through: people being affected by traffic and then using the Skyline as an alternative. We’ll use the same actors as the 10-second teasers, but this time the theme shifts into obstacle encountered, solution provided. These teasers will also incorporate footage from the walk-through, plus new footage (both live and CG).
If there are any conceptual artists and/or storyboard artists, definitely hit me up. You’re our first step on getting this baby off the ground. 
Next up, deferred-pay contracts, the creative team heirarchy and of course, the FAQ (thanks to everyone sending in questions).
Oh, and maybe who would win in a fight between the Green Lantern and Iron Man…



