61.7% - VW Tiguan - SUV
57.9% - VW Beetle - Car
55.7% - Hyundai Tuscon - SUV
53.5% - Kia Sportage - SUV
54.4% - Honda CRV - SUV
The first thing shining out at me is that there is nothing at all shining out at me.
The top Womens choices are much more balanced than the Mens list in several ways including the fact that they are almost bought equally by Men and Women. The vehicles technical data being presented to the driver is also very minimal, including only the most pertinent information.
The last thing I notice about the Womens top choices, is that even though they are buying a version that is more compact and cozy, more Women are buying larger vehicles with more leg room and upright seats.
There seem to be two main mindsets about the in-vehicle user experience. People who like to know all the greasy details about how their truck or car is running at that precise moment, and those who want a calm and uncluttered presentation while they drive.
If my vehicles interior design is to be liked by everyone is has to be able to change easily and fast for whoever sits down in the drivers seat.
This means my design will need to utilize video screens with different GUI layouts for the same set information we normally see, like the speedometer and fuel gages.
I also feel confident making my cockpit less compact, with the thought of comfort at the forefront of my design. But, I have to keep this balanced, and make sure to give the driver close and easy access to all common controls, including air conditioning, radio, and other special features.
Thank you for following my work Everyone!
Next I’ll be working on my first draft designs! Stay Tuned!
Los Angeles Times Staff Writers. Best Selling Cars for Women.
LA Times. n.d. Web. 25 March. 2014.
Maynard, Micheline. The Top 10 Most Popular Car Brands with Men and Women.
Forbes. 24 April. 2012. Web. 25 March. 2014.