Xbox in game advertising

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Old 11 November 2005   #1
Xbox in game advertising

http://www.gamespot.com/news/6139468.html

In this article, Microsoft is speculated to lose nearly $75 per xbox unit sold. However, they intend to implement more in-game advertising.

I tried to see how this could be done without selling out the game itself, like billboards. I imagine this would be more of an xbox live addition or something like that.

Here's a sample image I made for the fun of it. I got the original from gamespot.com
Attached Images
File Type: jpg ingamead2.jpg (86.5 KB, 394 views)
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Old 11 November 2005   #2
I have nothing wrong with advertising in a game, if its done right. I HATE how DVDs have previews when you first put the disc in. Ads shouldn't distract from the story whatsoever. For instance if I'm on some distant world I dont want to see an ad for Pepsi. I like how you've done it, its in the menu setup screen.

Blizzard did it perfect with StarCraft. When you're surfing for a server to play on they have a few ads on the top. The ads are mostly for Blizzard but they could be for other things.

If it keeps the console companies alive (MS, Sony and Nintendo) then by all means DO IT. But dont let it get out of hand.
 
Old 11 November 2005   #3
Someone correct me if I am wrong…
But Microsoft is not going to be placing ads like the image above. When they said they were going to but in game ads, they mean IN GAME ads. And example they used were the billboards that are placed in online matches in PGR3, and companies like McDonalds could buy ad space for the big racing tournament, ect…
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Old 11 November 2005   #4
IF they implement ads, my opinion is that they should make XboX life free. Most people don't want to pay to be advertised to. I was thoroughly annoyed in NFS Underground and the stupid repetitive billboards.
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Old 11 November 2005   #5
Well that ad you made is pretty distracting but maby something less obtrusive would be ok.
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Old 11 November 2005   #6
i don't mind if PGR3 has different billboards next to the streets every time i play [makes it more realistic actually]. i don't care if it's Speed Stick, Outback Steakhouse, of ads for a new game, as long....

1] it doesn't slow me down when playing online [don't take my bandwidth away when i need to play]. during race recaps and what not, fine.

2] do not put ads in games that don't need them. games like PGR, GTA, Tekken and other games that happen in "modern time" is fine.

like it or not, ads will help keep prices down. Mt Dew bought the first round of expansion maps for Halo 2 [they were free for all]. if its less money out of my pocket, sign me up.
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Old 11 November 2005   #7
Originally Posted by PhantomDesign: IF they implement ads, my opinion is that they should make XboX life free. Most people don't want to pay to be advertised to. I was thoroughly annoyed in NFS Underground and the stupid repetitive billboards.


Yeah, that's what I thought about cable television too. Back when I was a kid, and didn't have cable, I think the people that had cable didn't need to put up with commercials. Now you pay for cable and you pay to watch the commercials with it.
 
Old 11 November 2005   #8
on that DVD thing.. i actually like dvd movies that have trailers for films put on the disc.. its not bad if you can just skip them.. or if an option is avalaible to watch any trailers should you want to.

And on games having ads that update in the game.. well I think its one of those game developers have to really think about implementing properly.. If maps changed in small ways like different billboards and things like that it could add more playability to a game, but give the player options to disable ad content. I wouldn't want to have to wait to play a level quickly and find i'm waiting longer just for adverts to download.. they should be pre-loaded ahead of time
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Old 11 November 2005   #9
Like what was mentioned above concerning Cable TV... all these ads eventually seep in and totaly ruin anything and everythign tney touch. And you just know that satellite radio is the next thing that will eventually have ads even though it is a pay service.

Like the ads I don't think would be soo bad in a driving game that has billboards... it is when there is NO need for that that drives me nuts. But the problem is, that once you let them in for billboards in a driving game, next year, or the year after that, you are bound to see ads in the dumbest locations. That extra revenue is addictive to the game developers... even if it cheapens their work. Wasn't one of those ghetto fighting games (NYC something) that even had "sponsored" clothes and jewlery?!? I mean come on! That is ridiculious.

Nothing I hate more than over-commercialization. That will even ruin gaming for me when it eventually gets real bad.
 
Old 11 November 2005   #10
Well it was going to happen sooner or later so who cares? Give my character a pepsi or stick a viagra ad on the side of a building I'm running by while playing I don't really care as long as its not in the way and doesn't adversely affect the game. Fact is you can watch any tv show or movie and you'll probably see someone holding a pepsi can at one point or another. If they do it right it will become part of the game and you won't notice it.




*This post brought to you by Pepsi.
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Old 11 November 2005   #11
Originally Posted by animateddave: Fact is you can watch any tv show or movie and you'll probably see someone holding a pepsi can at one point or another. If they do it right it will become part of the game and you won't notice it.



I think this is closer to the point than anything said before, despite the apathetic reaction. The problem to me with in game advertising and product placement is the effect it's going to have on our children. How many of you know about "Decision Earth", the Proctor and Gamble sponsored edudcational material that has infiltrated the American school system? Their educational material claimed, among other things, that clear-cutting "opened up the forest floor to sunshine", and that plastic diapers were no worse for the enviroment than cloth ones. I'm also young enough to remember "Channel One", the forced news reel with a "healthy" dose of advertising between fluffy news bites. It has become common practice across the country for Corporations to bail out school-systems as states come up short on funds for essential items. Thus you have "captive audiences"; children forced by law to be bombarded with corporate advertising in a corporate sponsered high school. Similarly, Corporations know that children make up a substantial portion of video game players, and see this as a great opportunity to imperialistically branch out into another information medium. Not only is it completely unethical to target developing children like this, as companies become more and more reliant on the paid advertising, they become more subservient to these tyrannical clients, a fact which will effect older gamers more for sure. Newspapaers ecspecially are terrified of running anything that will offend advertisers, and this could easily extend itself into video games as the medium matures to suit an aging audience of Atari veterans. I understand that many game publishers are themselves giant Corporations, thus making this a pretty simple buisiness decision, but I see no reason to believe that this is anything but harmful to the average consumer.
 
Old 11 November 2005   #12
Well, learn to program and hack that stuff and then put your own cool hacking-crew logo into the games!

I play games because i dont wanna have real-advertisments or anything that exists in the here and now... SplinterCell3 had some stupid advertisments in it. The only thing that happened was: I will never buy Airwicks-Bubblegums and no more SplinterCell Games.

I dont need games, they need me (my money).

Its the same with TV. I dont pay for the standart-ad-full-stuff, but i pay for a PayTV without a problem.
 
Old 11 November 2005   #13
Originally Posted by Grim Beefer: Channel One


Ahhh fond memories of channel one. I remember they had this blond.... well nevermind.

Originally Posted by Grim Beefer: but I see no reason to believe that this is anything but harmful to the average consumer.


I don't really think its harmful, well atleast not anymore than any other delivery system for ads. I'm not really all that worried about young kids being bombarded by these ads in their games because I think at a younger age nothing beats peer pressure. Will the we benefit at all? Well that remains to be seen but I wouldn't bet much on it.
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Old 11 November 2005   #14
ON a slightly different tack, just how are games companies going to fund the next-gen level games without things like advertising deals? Gamers are going to want more polys, more particles, more lighting, more physics, more animation but yet they still only want to pay the same as current gen games. Given the amount of piracy that goes on, I can't blame developers or manufacturers from trying to recoup costs. You don't get something for nothing.
 
Old 11 November 2005   #15
Originally Posted by sephcor: Yeah, that's what I thought about cable television too. Back when I was a kid, and didn't have cable, I think the people that had cable didn't need to put up with commercials. Now you pay for cable and you pay to watch the commercials with it.

True - true enough. Maybe this will help the PC games industry? That would make me happy, because a lot of fishy news has been floating around on the new consoles & I’d rather see more games on an “open market” (not to mention that I prefer PCs).
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