Yahoo Video Search Tool Out of Test Phase (BIG BIIIG DEAL)

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  05 May 2005
Yahoo Video Search Tool Out of Test Phase (BIG BIIIG DEAL)

" Yahoo Inc. (Nasdaq:YHOO - news) shifted its online video search tool out of its test phase Wednesday, marking another step in the Internet powerhouse's plan to use other media to lure more visitors to its Web site. "

The video clips available at include movie previews, excerpts from previously broadcast television shows as well as original content.

Yahoo is counting on video search to give it an advantage over Google Inc., which runs the most popular search engine on the Internet. Google processes about 47 percent of the online searches in the United States, leaving Yahoo a distant second with 21 percent of the market, according to the most recent statistics from Nielsen/NetRatings.

"We want to be the place to go whenever people are trying to find online video," Horowitz said. Google is testing an online video guide that relies on an index of closed-caption text from previously aired television programs. The Mountain View-based company also recently began to encourage visitors to submit personal videos so they can be indexed.



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  05 May 2005
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