30 sec animated commercial 'no Rubba, no Hubba Hubba'

Become a member of the CGSociety

Connect, Share, and Learn with our Large Growing CG Art Community. It's Free!

THREAD CLOSED
 
Thread Tools Display Modes
  12 December 2004
30 sec animated commercial 'no Rubba, no Hubba Hubba'

Hey guys,

We just finished this 30 second spot for sexual education in New Zealand. The characters are 2D (except for the live action ones). The environments are all 3D.

small version (1.5 meg quicktime):

www.martinsquare.co.nz/hubba/Web1.mov

larger version (5 megs quicktime):

www.martinsquare.co.nz/hubba/Web2.mov

some highres images:

www.martinsquare.co.nz/hubba/frame1.jpg

www.martinsquare.co.nz/hubba/frame2.jpg

www.martinsquare.co.nz/hubba/frame3.jpg

www.martinsquare.co.nz/hubba/frame4.jpg

www.martinsquare.co.nz/hubba/frame5.jpg


We rendered out the environments to RPF format, which transferred over the camera data to combustion, so we could position the 2D characters in the 3D space. We then used combustion to shade the characters, & create the rimlighting. Let us know what you think!
__________________
--------------------------------
animationsbychris.com
 
  12 December 2004
Very very nice stuff.

No crits as its finnished I guess.

I did like the blend of 2D character effect and 3D backgrounnds tho.

Well done.
__________________
The terminal velocity of individual particles is directly related to pink rabbits on a bank holiday.
Characters, Games, Toys
 
  12 December 2004
I find that you did a very good job mixing those two techniques. The camera movement also gave it a very nice style to it

Last edited by Fierras : 12 December 2004 at 01:04 PM.
 
  12 December 2004
nice work there...cool composition
__________________
Jackass...
 
  12 December 2004
Nice work indeed, I liked the glow to the lighting.
It would have been better fully animated, the live footage of the coiuple let it down a little bit, they looked kinda dorky.
 
  12 December 2004
I really like the style you have going for this piece. The different elements are blended quite nicely, and the live action couple bring the message into the "real world".
__________________
stephen2002 thanks you for reading another one of his posts!

Gallery Pages
SFS Forum is here. 2MB attachments are allowed on these forums.
SFS Gallery is here. 50MB free display space for your artwork.
 
  12 December 2004
LOVE IT!

Reminded me of 8 Mile.

What program?
 
  12 December 2004
Originally Posted by redbyte: LOVE IT!

Reminded me of 8 Mile.

What program?

I like it too, blends very well, seems just like a professional comercial, and the message is kinda funny too :P
 
  12 December 2004
Cheers for the comments guys,

We used Max, Combustion & Animo, to produce the spot. The live action couple was specified from the agency that set up the gig (we shot a straight version & a gay version) - they did a lot of focus groups with young teens to see what they were into, its a really hard target audience to hit right, they are uber critical about what is 'cool' - I'm still not sure whether we got it right or not, theres been a somewhat mixed response! However, technically we're all very proud of it!
__________________
--------------------------------
animationsbychris.com
 
  01 January 2006
Thread automatically closed

This thread has been automatically closed as it remained inactive for 12 months. If you wish to continue the discussion, please create a new thread in the appropriate forum.
__________________
CGTalk Policy/Legalities
Note that as CGTalk Members, you agree to the terms and conditions of using this website.
 
Thread Closed share thread



Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
CGSociety
Society of Digital Artists
www.cgsociety.org

Powered by vBulletin
Copyright 2000 - 2006,
Jelsoft Enterprises Ltd.
Minimize Ads
Forum Jump
Miscellaneous

All times are GMT. The time now is 02:14 AM.


Powered by vBulletin
Copyright ©2000 - 2018, Jelsoft Enterprises Ltd.