Violence Doesn't Sell

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Old 01 January 2004   #1
Violence Doesn't Sell

According to a recent study conducted by NPD Group, sales of violent videogames declined sharply last year. Mature rated games represented 11.9% of software sales in 2003, down from 13.2% a year earlier. That represents approximately $833 million in revenue generated from violent games. Of the 10 best-selling console titles of the year, only "Grand Theft Auto: Vice City" was rated mature. Sales of violent games declined amid a boom in the software market last year. Sales of game software rose more than 5% last year to $5.8 billion.


My comments:
I think Grand Theft Auto Sells not because itīs violent, but because itīs an very well thought and executed game.
For those who think extreme mature games is a trend, it is not anymore... Viva Mario!!!

Source: Polygon Magazine

Last edited by HamsaPaksham : 01 January 2004 at 04:27 PM.
 
Old 01 January 2004   #2
Another way to gauge this trend is compare the sales of games which are not mature to mature games. How well does Ratchet and Clank sell. JakII just became edgier and more mature. Is it selling better then the lighthearted first game.

I used wish games were more mature and less childs toys. Now I deeply regret that. Beyond Good and Evil and Ico sell poorly others sell ver well.
 
Old 01 January 2004   #3
Violence does not equal maturity.
 
Old 01 January 2004   #4
Excessive violence, for the point of violence, in my opinion, is far more immature than Mario has ever been and will ever be.
 
Old 01 January 2004   #5
Never heard of the "NPD Group" group. Why should I beleive their statistics ?
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Old 01 January 2004   #6
Quote: Never heard of the "NPD Group" group. Why should I beleive their statistics ?


Er - because almost everyone in the games industry believes their statistics?

Just a thought....
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Old 01 January 2004   #7
Quote: Originally posted by headengine
Er - because almost everyone in the games industry believes their statistics?

Just a thought....
Just out of interest, who is "everyone"? It would be nice if there were links or info I could check out for myself instead of relying on somewhat anonymous declaratiions from a graphics forum post.

Just a thought....
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Old 01 January 2004   #8
Quote: Originally posted by slaughters
Just out of interest, who is "everyone"? It would be nice if there were links or info I could check out for myself instead of relying on somewhat anonymous declaratiions from a graphics forum post.

Just a thought....


fancy new search device called "google" gave me this:

http://www.npd.com/clients/clients_index.html
 
Old 01 January 2004   #9
NPD tracks all sorts of entertainment and consumer data. As far as games are concerend they track like 80+ percent of all game retail outlets so their information is very accurrate. All game companies, partiuclarly console companies live and die by NPD's data. The data shows trends in sales that effect what types of games most publishers decide to produce or not produce, and investors use their data to watch the market and make projections. NPD's data has a whole lot of sway in the games industry.

If you ever work for a game company you'll become very familiar with NPD. I think subscriptions to their data run like 5,000 dollars a year now.
 
Old 01 January 2004   #10
Quote: Originally posted by MCronin
NPD tracks all sorts of entertainment and consumer data. As far as games are concerend they track like 80+ percent of all game retail outlets ...
Thanks MCronin that's what I needed to know
Quote:
If you ever work for a game company...
Not even if you shoved hot pokers under my eyelids.
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We have enough youth, how about a Fountain of Smart?

 
Old 01 January 2004   #11
Sarcasm. I love it. All you try and do is make a little joke and someone fires it back in your face... oh well.
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Old 01 January 2004   #12
I'm just glad that violence doesn't sell. If we can believe NPD that is...
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Old 01 January 2004   #13
im glad im not the only one that seems to hate GTA, i really tried to liek them as well, i just find them totaly boring, im not againt violance or gore in games, i really dont care whats in a game as long as its humane.

most importent thing in games imho is fun factor, no matter the content
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Old 01 January 2004   #14
Quote: Originally posted by AnotherHell
im glad im not the only one that seems to hate GTA,


*re-reads thread*

erm - I think you are... (at least, from those who have contributed)

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Old 01 January 2004   #15
Violence Doesn't Sell

Sure it does!
"If you don't buy my product, I'll break your legs! "
I rest my case.
 
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