In the next few days I would like to share some making of/pictures/videos which I haven´t presented yet and which I have worked on last years. I am also starting the official countdown for my new on-line portfolio on www.jan-brukner.cz.
As the first one I would like to present making of the visual environment of Jara Cimrman´s surreal labyrinth - JARMARA.AT for seznam.cz.
VIMEO ALTERNATIVE : https://vimeo.com/103409443
MUSIC IN MAKING OF : Welcome to the Opera (Instrumental) by Vagabond Opera (Licensed by Audiosocket)
WORKING ROLE (WHAT I DID) : Environments - Concept artist, Visual designer, Mattepainter, Illustrator, Visual(art) direction
WORKING TOOLS : Maxon's CINEMA 4D, Photoshop
advert visual :
FINAL PROJECT : jarmara.at
ADVERT CLIP : eallin.com/jarmara
Visual styling and realization of virtual environments for TV/PRINT/WEB campaign JARMARA.AT - online labyrinth in archive of fictitious genius and inventor Jara Cimrman
Jara Cimrman doesn´t need to be presented too long in the Czech republic. He is "a legendar inventor" who was born in heads of performers from Jara Cimrman theatre. Some people compare this group to Monty Pythons. Non-existing character meets existing personalities, he invents everything and nothing. He is a part of a romantic world with admiration to technology along the lines of Jules Verne with classical sfx esthetics of czech filmmaker/animator Karel Zeman. Alternative reality of czech patriot Jara Cimrman is situated to Austro-Hungarian Empire.
When I heard about the possible realization of some Jara Cimrman´s virtual treasury with the name "JARMARA" (Jara´s armoire), I was both surprised and interested. The whole work was under the patronage of searching and informative portal seznam.cz (czech google ), which mysteriously announced coming of "the last missing service of seznam.cz". So it was an interesting challenge and there was a lot of inspiration for playing with motifs, visuals and atmosphere. I was happy for such a big freedom in creation. The work on project itself was made in two phases by me. The first part was working on a visual concept for a short time, development and realization of a surreal environments (mattepaints) for a TV spot. In the spot we were introduced to this large archive "JARMARA" by a director, actor and member of Jara Cimrman theatre Zdenek Sverak. Visual design of a fairytale genealogic tree whith Jara Cimrman´s plays was made for print part of a campaign for this new web project. All of this was created in collaboration with director Uros Trefalt, creative director Petr Hanousek and professional support from copywriter Jakub Smoljak. TV spot was produced, animated, built, composited and brought to life by creative makers from studio Eallin Animation.
The second part of my job was realization of the original environment of Jarmara´s labyrinth, where is a guidepost with Jara Cimrman´s work for lost pilgrims. New-media studio BrainZ realized the whole online interactive piece of this labyrinth in web environment - www.jarmara.at.
Campaign and project Jarmara was awarded by czech prize "bronze Louskáček 2013".
You can watch HERE, how the campaign was made from the view of seznam.cz or you can watch "Jarmara´s chronicle" from advertising agency Outbreak HERE.
Above here you can see making of, where I present the development of my creative work on Jarmara and its technological process.
by Outbreak :
You can watch "Jarmara´s chronicle" from advertising agency Outbreak HERE :
ATL / BTL CAMPAING / ONLINE PROJECT CREDITS :
ADVERT AGENCY (ADVERT CAMPAING) : Outbreak
CREATIVE DIRECTOR : Petr Hanousek
COPYWRITER : Jakub Smoljak
STRATEGIC PLANNERS : Ivo Laurin, Dan Farkaš
AGENCY PRODUCERS : Kateřina Vokatá / Jan Novák
final TV SPOT
DIRECTOR OF ADVERT CLIP : Uros Trefalt
ANIMATION STUDIO (ADVERT CLIP) : Eallin animation
DOP: Petr Hojda
MUSIC : Jan Cechticky
PRODUCERS : Lukas Skalnik, Martin Hovorka
COMPOSITOR : Jiri Forejt
2D/3D: Pavel Kout, Dmitry Medinsky
by new-media studio BrainZ
NEW MEDIA STUDIO (ONLINE PROJECT) : BrainZ
DESIGNER OF ONLINE : Robin Pultera
ART DIRECTOR/ILLUSTRATOR ONLINE : Jan Paťava
MUSIC COMPOSER ONLINE : Štěpán Kleník