Render Rocket Debuts LaunchPad and Throttle at Siggraph 2013

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  07 July 2013
Render Rocket Debuts LaunchPad and Throttle at Siggraph 2013

New technical innovations and pricing model greatly reduce costs and bottlenecks in the render process for individual artists and studios

LOS ANGELES – July 17, 2013 Render Rocket LLC, an advanced cloud-based rendering services company, today announced that it will showcase two new innovations at this year’s Siggraph -- a new, open source cloud-rendering application called Render Rocket LaunchPad and a new cloud resource management tool called Render Rocket Throttle -- as well as a new pricing model. Render Rocket will be presenting all three at the Intel Studio Lounge (Room 201B, off the show floor) at Siggraph 2013.

Once installed, LaunchPad allows artists to tap into the power of cloud rendering with one click-and-submit step. Accessed directly from within the menu of Autodesk® Maya®, 3ds Max®, or Maxon Cinema 4D, LaunchPad will automatically check, package up and submit a render job (or series of jobs) to the Render Rocket cloud. This helps artists launch render jobs faster, and removes the risk of render failures by ensuring that all elements of the scene file, all references and networks paths, are correct. Once submitted, artists can monitor their submitted renders from within the application in order to see which jobs are launched and rendering. LaunchPad will be available for Windows and Mac.

"Our users just want renders to work. With LaunchPad, we've managed to take the very complex process of cloud rendering and make it as easy as one-click from within their favorite 3D application. We've also made our LaunchPad plugin open source, so our power users can customize it to align with their workflow," said Ruben Perez, CEO of Render Rocket.

In addition, Render Rocket’s Throttle puts customers in the pilot's seat with the ability to control render resources working on their project and the ability to manage their project costs and render delivery. With Throttle, users can now scale up or down the number of servers working on their renders on-the-fly in order to meet their deadlines and budgets. For high performance “need it yesterday” jobs, users can “throttle up” to hundreds of servers; or for projects where cost management is critical, users can “throttle down” the number of servers for significant cost savings. In addition, users can prioritize their render jobs using drag-and-drop functionality in order to best use their resources.

Starting on September 1, 2013, Render Rocket will also charge by the number of renders nodes per hour rather than by cores per hour. Each individual render node will cost $1-$4/hour, representing a 35% decrease versus current pricing. Loyalty discounts will now apply for studios that use Render Rocket's services often to further reduce render costs. This lower cost combined with the increase in control with Throttle provides a far better experience and return on investment to artists, producers and studios who are working in fast-paced environments with constantly shifting priorities.

“Render Rocket has always been known for its great customer service, but we always knew there was more to be done. These innovations bring the customer experience to a completely new level,” said Ruben Perez, CEO of Render Rocket. “Customers will now have more confidence in their render jobs, better control of their job priorities and costs, and more peace of mind overall.”

Render Rocket will debut the two new innovations at this year’s Siggraph in the Intel Studio Lounge (Room 201B off the show floor). Both LaunchPad and Throttle are expected to launch in early Fall.

About Render Rocket

Render Rocket began selling remote rendering services to the media and entertainment industry in 2005 with a vision to deliver professional-level rendering power on-demand to any 2D and 3D production team, regardless of its size or location. Today Render Rocket is the leading cloud-based rendering solutions company and offers it’s services to film, post production, visual effects, broadcast, universities, industrial design, automotive, architecture, game cinematics, and graphic design companies. It counts among its numerous customers companies such as Nike, Nokia, Superfad, Nickelodeon, Sony Imageworks, Lockheed Martin, THQ, The Antfarm, Picture Mill, NYU, Columbia University and Engine Room. For more information, visit or email

  07 July 2013
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