Autodesk to invest in DeviantART

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Old 10 October 2013   #16
I get why Autodesk would invest in Deviantart. What better time to get people to use your products than when they are first learning to create? People tend to stick with what they know best, and if they first thing they learn is an Autodesk product, then....

Whatever you think of Autodesk, or Deviantart, I think this deal could be a win/win for them both.
 
Old 10 October 2013   #17
I get why Autodesk would invest in Deviantart. What better time to get people to use your products than when they are first learning to create? People tend to stick with what they know best, and if they first thing they learn is an Autodesk product, then....

Whatever you think of Autodesk, or Deviantart, I think this deal could be a win/win for them both.


But they already have that with the student licensing. People in colleges are eventually going to be people who need fully licensed seats - people on Deviant Art .... Well, it's a win for Deviant Art anyway ...
 
Old 10 October 2013   #18
Looks to me like Autodesk is going for its own "Social Media" hub. The Area + Deviantart + SocialCam (+ maybe all the mobile apps they're coming up with) = "Look ma, did it with Autodesk products!". Given The Area's success as a hub for 3d artists, I guess it remains to be seen how all this will work.
 
Old 10 October 2013   #19
You guys are forgetting about Sketchbook.

Sketchbook (both the desktop software and tablet/phone app) has been *hugely* effective at increasing Autodesk's name recognition outside of the 3D industry. The DeviantArt thing is just an extension of that.

You can find fault in how AD has managed their 3D portfolio, but they've handled Sketchbook really well since the Alias acquisition, lowering the price and adding features, and it's starting to pay off for them.

They know that their 3D customers aren't DA users. This is almost entirely about Sketchbook.
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Brian "balistic" Prince
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Old 10 October 2013   #20
I agree it might appear a bit obtuse at first, but the investment in DeviantART is actually part of Autodesk's Consumer Group and not part of M&E, or any of our other professional product groups.
For context, the consumer group already runs a very successful community here: http://www.instructables.com/.
These communities are not really seen as seeding strategies for professional users and are therefore separate from initiatives like our education/student programs.
What the consumer group is trying to do is to explore what it means to help anyone who wants to make (or create) something - a cake, a custom bike or a sketch of their child - but who is not a professional and does not have access to the resources and networks professionals typically have at their disposal; which is why community is important here. It is a very different approach to both community and product than is typical in other parts of our business.

maurice
autodesk
 
Old 10 October 2013   #21
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