Ubisoft CEO: Cloud Gaming Will Replace Consoles After the Next Generation

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  06 June 2018
Quote: Game IDEs are a false equivalent of DCC tools because game tools are dependent on DCC created assets.  The dependency on other very expensive tools plus the shift to lo-fi game graphics in indie game development space where there are lots of free alternative tools and content creations tools plus pirated software ultimately drove Epic and Unity and Amazon (CryEngine/Lumberyard) to make their software "free."      

Black Magic is giving/gave Fusion away for free to increase the marketshare of the app because it never could compete with After Effects/Nuke/Shake (back in the day)  Ultimately, they've integrated Fusion into DaVinci, so I expect them to stop giving it away or at least they'll stop giving away the full version of the app at some point soon when Fusion in DaVinci is completely solid.

All of that software could still have been sold for actual cash rather than being given away for free. Look at all the other game engines that you still have to pay for. My point was simply that, often, a company will take a product they could sell, and give it away to gain an advantage somewhere else. As all of those companies have done. 

Quote: As for Adobe it's clear they were losing money in the beginning, that much was reported and I'm not absolutely sure their doing bang up business now only because they investing so heavily in non- graphics technology like generalized analytics for multiple industries which they never did before.  The resentment that's been building because they hold the customers under siege with "rental only" policies will eventually cross paths with mature alternative tools and the bottom will fall out for "Rental Only" software developers.  I have to believe Adobe has some premonition of this and it's why they're trying to build their brand in other industries.       
They were losing money in the beginning as was "reported", but they also actually planned on losing money in the beginning. They knew that would happen, so I'm not sure it's really an indicator of anything other than the fact that they correctly predicted it.  I'm with you that I am also not exactly sure where things sit financially at this point (for Adobe), but I wouldn't expect any kind of shift back to non-rental plans any time soon. While there is still backlash and resentment, there is also a pretty big consumer base that is not only fine with the rental deal, but doesn't even see it as bad. I hope I end up wrong on that, but I don't think I am.
  06 June 2018
Originally Posted by Crotalis: ... and give it away to gain an advantage somewhere else...

I'm glad we're on the same page with some things, but yeah this (above) is just nonsensical thinking.  Have you ever heard of a gas station giving gas away without any additional purchase?  Have you heard of an ice cream shop handing out the most popular ice cream they sell for free?  Sometimes with perishables employees will give expiring goods away at the end of the day, but again they couldn't be sold.  Maybe with a retailer if they have something that they can't really sell at a profit and they give it away to get people through the front door, but that's only because they have a wide variety of products to sell. 

Again, if they are giving it away it's because they couldn't sell it at a profit or a reasonable profit.  Perhaps there are other objectives tied to it but those other objectives wouldn't have developed if the product could be sold for a good profit.  It's just basic business, at least half of the time has nothing do with the product or quality of the product it's just about what the market will yield, or not, for that product at that time.
  06 June 2018
Originally Posted by iamhereintheworld: This concept, btw, is not new - I'd heard of a company called Gaikai waaaay back when, doing this.
Sony paid $380 million for them in 2012. More than a quarter billion dollars.
  06 June 2018
Originally Posted by moogaloonie: Sony paid $380 million for them in 2012. More than a quarter billion dollars.
Yeah, and they've made zilch.
  06 June 2018
Just going to leave this here: 

Tested it and it worked really well given a U-verse connection and me being within 15ms of servers 
  07 July 2018
hello I,m Fernando
  07 July 2018
With the current console game business model, the console gamer pays for the console (cheap hardware), and then Sony, MS or Nintendo makes money from software and subscription services.

The company running a cloud based service will need to buy servers that run 24/7. They must be extremely reliable, and that means this hardware will be way more expensive than comparable consumer level hardware. I am really curious to know if it will be financially worth for the company to compete with the current console business model...
  07 July 2018
Originally Posted by shehbahn: Just going to leave this here: 

Tested it and it worked really well given a U-verse connection and me being within 15ms of servers 

also @ iamhereintheworld

No fundamental paradigm shift is ever about how much technology or marketing dollars any corp. or group of corps. can throw at consumers at once it's ultimately about whether the majority of consumers will pay money for what those corps. are selling.  Time and time again streaming-only platforms have been roundly rejected in public by the vast majority of gaming consumers and  "free to Play/Pay2Win"  generally only succeed over the long term within the Esports arena where consumers have the opportunity to get paid.  Amazon failed with their console and Google will fail too if they don't offer a robust offline console to go along with their online services. 

This is where DCC "Rental Only" tools come in to play.  For medium to large companies getting paid there's a need for the tools, but Houdini, modo, C4D Substance that either rental, perpetual licenses in combination have seen more growth than, say AutoDesk's Entertainment division.  It's clear in the frequency and quantity of messaging online and in advertisement quantity that these previously fringe applications are growing.  The Blender founder was recently speaking at length in an interview made for Youtube about the AutoDesk Entertainment division taking losses
according to recent financial reports.  Even though AD Entertainment was not named specifically everyone that's been watching this industry for any period of time knows that AutoDesk's architectural and industrial design apps bring home the bacon.  AutoDesk has been cozying up to Unity as of late after killing their failed Stingray...I only hope that Galactus/Unicron doesn't strike again.  I really like Unity, but I will not use it on a "Streaming Only"+"Rental Only" basis and I'm sure a lot of other people will drop it if that becomes a reality, my hope is that they inject some more fairness into their business and offer perpetual licenses again as an option for Pro versions of their software now.  If Unity gets swallowed up by Autodesk you can pretty much guarantee AutoDesk will kill Unity before offering any kind of perpetual license option.  Unreal just dropped their cut into your released games/assets and there are too many alternatives available to fall into a siege mentality over tools. 
  07 July 2018
Originally Posted by Imhotep397: also @ iamhereintheworld
 Unreal just dropped their cut into your released games/assets
<snip>OK, I just DuckDuckGo'd it.

Last edited by iamhereintheworld : 07 July 2018 at 06:25 AM.
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