Warner Bros. Acquires Full Control of Machinima

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Old 11 November 2016   #1
Warner Bros. Acquires Full Control of Machinima

Warner Bros. announced that it signed an agreement to acquire full control of Machinima, the digital programming company focused on fandom and gamer culture. http://variety.com/2016/digital/new...ima-1201920793/
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Old 11 November 2016   #2
Originally Posted by RobertoOrtiz: Warner Bros. announced that it signed an agreement to acquire full control of Machinima, the digital programming company focused on fandom and gamer culture. http://variety.com/2016/digital/new...ima-1201920793/


Oh, just the company... Hmmm. Isn't it a generic term? I've been familiar with machinima.com for some time, but did not realize that was their actual company name.

Could I start, for example, machinima.net? (I see it is for sale...)
 
Old 11 November 2016   #3
Originally Posted by moogaloonie: Oh, just the company... Hmmm. Isn't it a generic term? I've been familiar with machinima.com for some time, but did not realize that was their actual company name.

Could I start, for example, machinima.net? (I see it is for sale...)

Machima is a registered service mark by the company running machima.com. While machima.net is up for grabs, you can't use it to offer services similar to what Machima offers without attracting the attention of their legal department. For more details, you should consult a real lawyer that specializes in trademarks and service marks.
 
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