CGTalk > Main Forums > News
Login register
Thread Closed share thread « Previous Thread | Next Thread »  
 
Thread Tools Search this Thread Display Modes
Old 12-27-2013, 04:37 PM   #1
RobertoOrtiz
[Forum Leader]
 
RobertoOrtiz's Avatar
CGTalk Forum Leader
portfolio
Roberto Ortiz
Illustrator/ Modeler
Washington DC, USA
 
Join Date: May 2002
Posts: 31,856
Send a message via MSN to RobertoOrtiz
Forbes Examines DreamWorks Animation's ‘Cloud Atlas Strategy’

Quote:
"Forbes writer Scott Mendelson examines the implications of multi-platform branding, or the 'Cloud Atlas strategy,' for DreamWorks Animation with the launch of Turbo FAST on Netflix."

http://www.forbes.com/sites/scottme...erconnectivity/
__________________
LW FREE MODELS:FOR REAL Home Anatomy Thread
FXWARS
:Daily Sketch Forum:HCR Modeling
This message does not reflect the opinions of the US Government

 
Old 01-03-2014, 04:26 PM   #2
SteveKaplan
PRO
 
SteveKaplan's Avatar
portfolio
Steven Kaplan
International Representative
IATSE
Toluca Lake, USA
 
Join Date: Jun 2010
Posts: 154
In today's entertainment world, this is why Animation is king. The ability to milk a property multiple ways and (due to animation) across the population spectrum. With the traditional distribution method (movies/TV) faltering, IP owners have to take to digital distribution and then multiple avenues of revenue in order to capitalize on their product.

Quote:
The goal for the studios involved in these multi-platform franchises is to in-fact entice viewers to see every movie, watch every television show, read every comic book, and play every video game associated with the given franchise.


Disney has been doing this for ages and a company like Dreamworks, being one of the last non-conglomerate owned creators out there, has to get in this game in order to survive.

While we're glad to see TurboFAST do so well, we've taken umbrage with Titmouse for putting their logo at the end of the credits. The work is performed by their wholly-owned subsidiary and union-signatory company, Robin Redbreast, in order to satisfy the sub-contracting requirements in the Dreamworks contract.
__________________
Steven Kaplan
International Representative - IATSE
skaplan@iatse.net
vfxunion.org
 
Old 01-03-2014, 06:42 PM   #3
SteveKaplan
PRO
 
SteveKaplan's Avatar
portfolio
Steven Kaplan
International Representative
IATSE
Toluca Lake, USA
 
Join Date: Jun 2010
Posts: 154
Talk about "multi-platform" branding!


http://www.thewrap.com/dreamworks-a...on-sell-tablet/
__________________
Steven Kaplan
International Representative - IATSE
skaplan@iatse.net
vfxunion.org
 
Old 01-03-2014, 06:42 PM   #4
CGTalk Moderation
Lord of the posts
CGTalk Forum Leader
 
Join Date: Sep 2003
Posts: 1,066,481
Thread automatically closed

This thread has been automatically closed as it remained inactive for 12 months. If you wish to continue the discussion, please create a new thread in the appropriate forum.
__________________
CGTalk Policy/Legalities
Note that as CGTalk Members, you agree to the terms and conditions of using this website.
 
Thread Closed share thread


Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
CGSociety
Society of Digital Artists
www.cgsociety.org

Powered by vBulletin
Copyright ©2000 - 2006,
Jelsoft Enterprises Ltd.
Minimize Ads
Forum Jump
Miscellaneous

All times are GMT. The time now is 12:48 PM.


Powered by vBulletin
Copyright ©2000 - 2016, Jelsoft Enterprises Ltd.