Forbes Examines DreamWorks Animation's ‘Cloud Atlas Strategy’

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Old 12 December 2013   #1
Forbes Examines DreamWorks Animation's ‘Cloud Atlas Strategy’

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"Forbes writer Scott Mendelson examines the implications of multi-platform branding, or the 'Cloud Atlas strategy,' for DreamWorks Animation with the launch of Turbo FAST on Netflix."

http://www.forbes.com/sites/scottme...erconnectivity/
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Old 01 January 2014   #2
In today's entertainment world, this is why Animation is king. The ability to milk a property multiple ways and (due to animation) across the population spectrum. With the traditional distribution method (movies/TV) faltering, IP owners have to take to digital distribution and then multiple avenues of revenue in order to capitalize on their product.

Quote:
The goal for the studios involved in these multi-platform franchises is to in-fact entice viewers to see every movie, watch every television show, read every comic book, and play every video game associated with the given franchise.


Disney has been doing this for ages and a company like Dreamworks, being one of the last non-conglomerate owned creators out there, has to get in this game in order to survive.

While we're glad to see TurboFAST do so well, we've taken umbrage with Titmouse for putting their logo at the end of the credits. The work is performed by their wholly-owned subsidiary and union-signatory company, Robin Redbreast, in order to satisfy the sub-contracting requirements in the Dreamworks contract.
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Old 01 January 2014   #3
Talk about "multi-platform" branding!


http://www.thewrap.com/dreamworks-a...on-sell-tablet/
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Old 01 January 2014   #4
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