Forbes Examines DreamWorks Animation's ‘Cloud Atlas Strategy’

Become a member of the CGSociety

Connect, Share, and Learn with our Large Growing CG Art Community. It's Free!

Thread Tools Display Modes
  12 December 2013
Forbes Examines DreamWorks Animation's ‘Cloud Atlas Strategy’

"Forbes writer Scott Mendelson examines the implications of multi-platform branding, or the 'Cloud Atlas strategy,' for DreamWorks Animation with the launch of Turbo FAST on Netflix."
:Daily Sketch Forum:HCR Modeling
This message does not reflect the opinions of the US Government

  01 January 2014
In today's entertainment world, this is why Animation is king. The ability to milk a property multiple ways and (due to animation) across the population spectrum. With the traditional distribution method (movies/TV) faltering, IP owners have to take to digital distribution and then multiple avenues of revenue in order to capitalize on their product.

Quote: The goal for the studios involved in these multi-platform franchises is to in-fact entice viewers to see every movie, watch every television show, read every comic book, and play every video game associated with the given franchise.

Disney has been doing this for ages and a company like Dreamworks, being one of the last non-conglomerate owned creators out there, has to get in this game in order to survive.

While we're glad to see TurboFAST do so well, we've taken umbrage with Titmouse for putting their logo at the end of the credits. The work is performed by their wholly-owned subsidiary and union-signatory company, Robin Redbreast, in order to satisfy the sub-contracting requirements in the Dreamworks contract.
Steven Kaplan
International Representative - IATSE
  01 January 2014
Talk about "multi-platform" branding!
Steven Kaplan
International Representative - IATSE
  01 January 2014
Thread automatically closed

This thread has been automatically closed as it remained inactive for 12 months. If you wish to continue the discussion, please create a new thread in the appropriate forum.
CGTalk Policy/Legalities
Note that as CGTalk Members, you agree to the terms and conditions of using this website.
Thread Closed share thread

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Society of Digital Artists

Powered by vBulletin
Copyright ©2000 - 2006,
Jelsoft Enterprises Ltd.
Minimize Ads
Forum Jump

All times are GMT. The time now is 04:02 AM.

Powered by vBulletin
Copyright ©2000 - 2018, Jelsoft Enterprises Ltd.