Autodesk's Fix for Slumping Special Effects Industry ("standardize")

Become a member of the CGSociety

Connect, Share, and Learn with our Large Growing CG Art Community. It's Free!

THREAD CLOSED
 
Thread Tools Search this Thread Display Modes
Old 07 July 2013   #1
Autodesk's Fix for Slumping Special Effects Industry ("standardize")

Quote:
"
...In the opening speech, Autodesk admitted the industry is facing a lot of challenge and turmoil. The film industry is growing 5% year-over-year, but the same time none of Autodesk's customers are turning much of a profit. This is because the complexity of special effects continues to increase, so the cost of visual effects is outpacing growth in revenues. He gave the example of a controversial Canadian company that went out of business after doing the effects for the movie 'Journey to The Center of Earth', despite receiving tax subsidies.

"So, what can we do to help our customers?," Autodesk asks. The answers were "standardize" and "open": - standardize production cycle (customers keep reinventing ways of doing production) - standardize ways to exchange data, such as creating OpenData to access the dataset of their Maya software - scalability - support of open workflows

"

http://cadinsider.typepad.com/my_we...s-industry.html
__________________
LW FREE MODELS:FOR REAL Home Anatomy Thread
FXWARS
:Daily Sketch Forum:HCR Modeling
This message does not reflect the opinions of the US Government

 
Old 07 July 2013   #2
What they really ought to do is make a new 3D program, look at what works in XSI/Maya/3ds Max and look at what can be improved. While it's a waste to spend development on 3 competing programs, it would be a big investment to develop a new one to replace them but I think it's what the industry needs. There needs to be an opportunity for innovation which they have been lacking for years.
__________________
The Z-Axis
 
Old 07 July 2013   #3
that's there fix for the fx industry?
__________________
Heights of great men reached and kept were not attained by sudden flight, but they while their companions slept were toiling upwards in the night.
 
Old 07 July 2013   #4
Sounds more like an excuse to give them even more control in this industry by making everyone use autodesk owned standards.
 
Old 07 July 2013   #5
How funny would it be if the industry did standardize but on non Autodesk products
__________________
Vizual-Element | Automotive Superstore
 
Old 07 July 2013   #6
Originally Posted by Kabab: How funny would it be if the industry did standardize but on non Autodesk products


you mean like openexr, osl, open subdiv, alembic, etc...
 
Old 07 July 2013   #7
Originally Posted by CHRiTTeR: you mean like openexr, osl, open subdiv, alembic, etc...

Well more like Houdini, Nuke, Modo, C4D, Zbrush, Mari..

Which is kinda slowly happening....
__________________
Vizual-Element | Automotive Superstore
 
Old 07 July 2013   #8
Standarization does make things easier, but it also stiffens competition since there are less entry barriers too and proprietary competitive advantage.

And just like everything in CG, when something gets quicker, cheaper and better, you just add more of it!

So if anything, standardization will only make the end result better (more shots in less time for lower budgets) but I fail to see how this will help the industry financially.
 
Old 07 July 2013   #9
ADSK can help the vfx industry by giving maya away for free like blender
__________________
"Any intelligent fool can make things bigger, more complex & more violent..." Einstein
 
Old 07 July 2013   #10
To quote Booger from Revenge of the Nerds 2 - "and who decides the standards?!"

When they say open and standardized, I have a feeling they really mean between their products, and not according to the needs/demands of the industry. If they actually listened to us, Max, Maya, and XSI might've all been combined and phased out by now, and we'd get crazy new features each year rivaling those the major studios have to write for themselves. Or at least features based on the white papers those studios release.
__________________

 
Old 07 July 2013   #11
Originally Posted by CHRiTTeR: Sounds more like an excuse to give them even more control in this industry by making everyone use autodesk owned standards.

Huh? How is that?
They have been actively pushing for the same standard formats, and interacting with, SideFX and co.

Alembic, exr, openSubD, TBB, etc. Sure, they have FBX, which sucks, but you mostly have the failure of other efforts to produce something useful to blame for it, nobody ever delivered an alternative worth considering (please don't say collada ), but how have they promoted their OWN standards?

They also CCLed a lot of their content, so you can freely use and republish their doco and examples (some of which is a considerable wealth of knowledge given all of gpucache and abc are available).
Noticed how all their doco now has a link to >> this << at the bottom?

Not that they're saints, or doing this out of altruism, but there's literally no foundation whatsoever at this point to the argument that they might be pushing closed standards they own. There is also more on the way to open up their scene and data further along the same lines.

Originally Posted by Mustique: ADSK can help the vfx industry by giving maya away for free like blender

Oh yeah, because the software licenses for Maya were totally what dragged RnH down, killed D2 in Florida, and "forced" Sony to offset more and more to Canada

It's now free for students for 36 months from proof, and it's pretty easy to qualify as one. If they gave Maya away for free across the board how do you propose they capitalize on that? Or how do you think it would solve the problems of the industry they are talking about (which is specifically the feature length VFX service), when the cost of 3D DCC apps within those facilities is barely a blip on the radar?

I'm far from an AD apologist, given, and keep giving them my fair share of shit, but there should be some foundation to what you present as an argument if you decide to give them some.
__________________
Come, Join the Cult http://www.cultofrig.com - Rigging from First Principles
 
Old 07 July 2013   #12
Originally Posted by ThE_JacO: ....

Oh yeah, because the software licenses for Maya were totally what dragged RnH down, killed D2 in Florida, and "forced" Sony to offset more and more to Canada

It's now free for students for 36 months from proof, and it's pretty easy to qualify as one. If they gave Maya away for free across the board how do you propose they capitalize on that? Or how do you think it would solve the problems of the industry they are talking about (which is specifically the feature length VFX service), when the cost of 3D DCC apps within those facilities is barely a blip on the radar?

I'm far from an AD apologist, given, and keep giving them my fair share of shit, but there should be some foundation to what you present as an argument if you decide to give them some.


Ok I have been a bit sarcastic with ADSK here and the way it can help the vfx industry.
Open source Maya would probably kill competition and innovation and would force everybody else out there to find new business models like selling addons for maya and such. So it wouldn't be a favor at all, at the end of the day.

But maybe they could start giving away the sourcecode of fbx.
__________________
"Any intelligent fool can make things bigger, more complex & more violent..." Einstein
 
Old 07 July 2013   #13
Originally Posted by mustique: But maybe they could start giving away the sourcecode of fbx.

Quoted for agreement
 
Old 07 July 2013   #14
Originally Posted by mustique: But maybe they could start giving away the sourcecode of fbx.

Or even better, just put it down violently and suddenly the instant a mix of Alembic and whatever pieliney thing they are cooking are ready to take over.

OSS is a great way to keep Software alive after corporate abandonment, I'd really rather see it die while stronger and lasting truly open alternatives replace it to be honest.

I'm not 100% sure how it went from K's motion format to becoming what it is today, but it was clearly never meant to be, it barely holds at game char or crowd actor scale.
__________________
Come, Join the Cult http://www.cultofrig.com - Rigging from First Principles
 
Old 07 July 2013   #15
Autodesk wants to fix the industry, thats rich!

The problem is the lack of proper management in these studios, artists not getting paid and Hollywood BIG MONEY Big Wings in charge, screwing everyone for a buck/$1
 
Thread Closed share thread



Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
CGSociety
Society of Digital Artists
www.cgsociety.org

Powered by vBulletin
Copyright 2000 - 2006,
Jelsoft Enterprises Ltd.
Minimize Ads
Forum Jump
Miscellaneous

All times are GMT. The time now is 12:16 AM.


Powered by vBulletin
Copyright ©2000 - 2017, Jelsoft Enterprises Ltd.