Autodesk no show at Siggraph 2013?

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  06 June 2013
Autodesk no show at Siggraph 2013?

just looking over the exhibitor floorplan..no sign of Autodesk?
also in the A-Z listing no Autodesk...

someone want to explain what's going on?

http://s2013.siggraph.org/sites/def...%2010-30-12.pdf

A- Z listings
http://sis.siggraph.org/cgi-bin/pro...2BF&preparsed=1
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  06 June 2013
maybe they are taking a break
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  06 June 2013
Is this the first time it ever happened? If so it is very interesting indeed.
 
  06 June 2013
I think Siggraph in the US is pretty much dead.

Already the floor for the past 4/5 year has become more and more pathetic. This year also the recruiting booths are going be be deserted of any group that want to hire as there are more company that are closing then there are that are doing business.


I think it's going to boil down to a couple of PHDs showing off what they had the luxury to develop protected by their corporate bubble. That all without telling you how it was really done.
 
  06 June 2013
Originally Posted by BrainFreeze: Is this the first time it ever happened? If so it is very interesting indeed.

For AD it might be, but there have been notable missings for a while.
They already released 2014s and rocked the boat elsewhere, and Siggraph has long been a poor sales platform.

I wouldn't judge AD by this move if they are actually going to be absent, rather than just late or mistakenly omitted from the plan, they'd have very little to gain being there with a line-up everybody's seen months ago and with nothing to add
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  06 June 2013
AutoDesk ignoring Siggraph might actually be a good thing... (for them)

if AutoDesk is not there, fewer will attend, ignoring the competition.
it's a win-win situation for AutoDesk.

interesting how tons of power gives you even more...
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  06 June 2013
I very seriously doubt anybody who intended to go will now decide to miss Siggraph because AD won't be there.
In fact, other than some fun speculation, I seriously doubt anybody cares at all whether they will be there or not

You will find more than a company that these days considers all but the absolutely most conveniently timed Siggraph a waste of money for them to have a booth in.
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  06 June 2013
ahem...

http://area.autodesk.com/Anaheim2013/
 
  06 June 2013
Originally Posted by ThE_JacO: I very seriously doubt anybody who intended to go will now decide to miss Siggraph because AD won't be there.
In fact, other than some fun speculation, I seriously doubt anybody cares at all whether they will be there or not

You will find more than a company that these days considers all but the absolutely most conveniently timed Siggraph a waste of money for them to have a booth in.


i'd say Siggraph minus SoftImage, 3DS Max, Maya, many more would have an impact.
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  06 June 2013
Originally Posted by Bellsey: ahem...

http://area.autodesk.com/Anaheim2013/

Isn't that just confirmation they won't have their own booth this year but rather the user event and presence at some partners'? Or am I mis-reading?
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  06 June 2013
Siggraph is for those on the cutting edge of new technology in computer graphics. Maybe Autodesk was not INVITED.

Sorry it was a great line i just had too use it.

But in reality Autodesk has shifted to NAB for the last 3-4 years since thats where companies go to make PURCHASING decisions.

Siggraph is for Scientists, and Artists. I think this is a bad signal to the industry. As the biggist, I think you have an obligation to the industry to show some leadership.
 
  06 June 2013
Wow this reminds me of the time Honda never showed up for the big motorcycle show. The negative publicity it generated probably wasn't worth the financial savings they made by not being there. Absolute shot in the foot that was.
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  06 June 2013
I'm not the least bit surprised by this. It used to be that the exhibition funded a major part of the entire conference for Siggraph. Siggraph attendance and participation has been evolving since the dot com bust. I thinks its one of the reasons why the Animation Festival was developed. Siggraph saw that they had to adapt to the exhibitor's realities(return on investment on the exhibition floor) in an age when the entire industry was evolving away from the mega dollar sales model that existed in the 70's and 80s.

There was a time when several sales made on the show floor could pay for a lot of that company's participation in the exhibition. Those days are gone. Theres good and bad here. The defacto funding model for the conference is changing and Sig will have to change with it. But, the kind of cool animation presentations made by ILM and others which could only be seen at user groups are now part of the animation festival. Everybody gets an opportunity to see that now not just those paying maintenance to the software companies.

User groups themselves went away because the vendors were trying to cut costs to afford the exhibition. The irony now is that user groups are coming back and I think this is wise. It gives the users dedicated to a particular product an opportunity to communicate personally with the vendor in a less distracted manner and the vendor an opportunity to focus on those customers. The exhibition in the meantime can evolve into a different type of exhibition that they used to have back in the day called the start-up park where smaller companies can have a chance to introduce themselves to you.

If AD not showing up in the exhibition means that they'll be doing a user group again, then I think thats a great idea and really smart. It poses a small problem for them in that it may limit their exposure to new users, but I don't think thats a real problem with their market share. As for Sig, it may or may not be a problem. Only time will tell. If they could successfully turn the Animation Festival into a major world wide competitive film festival, I think any concern about the exhibition might be mute.

Joey
 
  06 June 2013
They have nothing to show, are not interested in innovation and it won't boost sales, so why go ?
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  06 June 2013
Personally, I used to go every year, flying out to New Orleans, Orlando, or Los Angeles because of the excitement of competitive innovation between the big 3D companies: Alias, Softimage, Autodesk, and a few other smaller ones. Once Autodesk merged with Alias and Softimage I stopped attending because of the lack of excitement driven by competition. Sure, I miss the other demos, especially Zbrush, but that's not enough to get me to spend all the time and money these days. Anyone else have this attitude?
 
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