Mark Petit, Head of Autodesk's M&E leaves

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Old 12 December 2012   #1
Mark Petit, Head of Autodesk's M&E leaves

Hmm interesting and surprising...

http://www.cgchannel.com/2012/12/me...eaves-autodesk/
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Old 12 December 2012   #2
Good Luck Marc

Good Luck Marc
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Old 12 December 2012   #3
Suprising for sure, but people come and go for various reasons. Good luck to marc on his next venture
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Old 12 December 2012   #4
Can't say I'm sad. Even though him and Softimage had a past together, so to speak, since Autodesk bought Softimage it has been kept in the dark: worst marketing ever (even worse than Avid's which was also rather bad). They don't expose it more because it's not popular... duh!
Of course his leaving doesn't guarantee a better marketing strategy, in fact it could be even worse, but I think something's due to change for better or worse.

Last edited by McNistor : 12 December 2012 at 12:15 AM.
 
Old 12 December 2012   #5
Well the M&E division isn't exactly performing well they are down on revenues spent hundreds of millions of $$$ on acquisitions which didn't bear to much fruit... So not really all that surprising....
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Old 12 December 2012   #6
Well the M&E division isn't exactly performing well they are down on revenues spent hundreds of millions of $$$ on acquisitions which didn't bear to much fruit... So not really all that surprising....


i'm curious to see what will happen with the 2014 releases and the releases that will come thereafter.
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Old 12 December 2012   #7
Originally Posted by McNistor: Autodesk bought Softimage it has been kept in the dark: worst marketing ever (even worse than Avid's which was also rather bad).


To be fair, the marketing and promotions for XSI 7, with ICE, was fantastic.

New website, new format, amazing new tools, Vanilla Ice performing Ice Ice Baby at the Amsterdam SIGGRAPH party! 2008 was an exciting year for Softimage. Sadly I am now very much an ex-softimage customer, and haven't continued subscription since beginning of 2009. I upgraded from 6.5 Foundation to XSI 7 Essentials, got a free DVD on various topics including creating shaders for DirectX.

You are right, it just went dark. SoftimageNET disappeared. For XSI 7, there was an inline flash video for just about every feature. It's all gone. That last ditch effort from Avid paid off for a buyout, but not for the potentially new customers.
 
Old 12 December 2012   #8
Strange that this story has not had much play. Considering every other Autodesk one does.
 
Old 12 December 2012   #9
10 years is not a bad track record.

There were some unnecessary aquisitions throughout the years, but ADSK is just that at the end of the day. They're collecting IP because nobody in such a corporate environment would or could be able to come up with the next big thing.

I mean if I was a dev over there with some killer app code under my belt, I would found my own company, why trying harder? Make money or wait for someone like ADSK to aquire your company. That's the nature of this business maybe.

The subscription and suite thing was not good enough for the majority to buy into as well. I hope ADSK will come to realize that and that it's not just a price adjustment thing but more of an innovation problem. Or the lack thereof. The recession has probably been the final nail in the coffin.

I hope that somebody like Bill Buxton will fill his position. He managed to lead a team that created a unifying 3D environment like Maya at A/W back in those days. But regardless of who comes, it's going to be a though job to motivate devs and customers.
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Old 12 December 2012   #10
Strange that this story has not had much play. Considering every other Autodesk one does.


i share the same feeling. maybe if the headline said he was leaving and taking an app with him it would get more comments.
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Old 12 December 2012   #11
Originally Posted by DuttyFoot: i share the same feeling. maybe if the headline said he was leaving and taking an app with him it would get more comments.


Your right, it would have. But I was also thinking, a) Why? b) what of the replacement?

What will be the moves they make, given the stated decline in revenue's. and what does that mean for subs? development, bug fixes, etc.

depending on the person hired, them seeing that 9% fall, the obvious move may well be some lean years ahead, for all of us.
 
Old 12 December 2012   #12
My wild speculation is that Max's XBR will get 'finished', and the more ambitious structural stuff gets sidelined.

I think XSI and Mudbox are most likely to get 'Toxiked' - no significant development but bundled into a lower priced creation suite, in an attempt to tempt people to jump up to that tier.

I'm not hopeful for anything meaningful from the next couple of releases, it will just be a holding pattern.

Again not based on anything, but just my gut feeling.
 
Old 12 December 2012   #13
Originally Posted by Steve Green: I think XSI and Mudbox are most likely to get 'Toxiked'


Knock on wood.
 
Old 12 December 2012   #14
Well i doubt it for both.

First Softimage is big in Asia specially in Japan. Do they want to throw it away?
It is not difficult for Autodesk to improve Softimage with just ICE tools it is already has, also it is the only direct competition Autodesk have with Houdini, plus some top notch work have been done with Softimage recently, http://www.si-community.com/communi...t=2739&start=30

More even with Vray and Arnold render engines.

Mudbox is the only competition to Zbrush. That is enough for a market.

The issue is the whole world was in credit dope - it still is - and when that ends there is always a draw down.
 
Old 12 December 2012   #15
Well, they pretty much threw away their desktop compositing business.

As for Mudbox, it's a specialist product and I think it's vulnerable.

The general problem is that development has peaked for a lot of people - I know from myself and peers that for the most part we could use versions several years old without too much hardship. It's more a case of plugin compatibility and features replacing the creakingly slow features in Max - Frost>blob mesh being a good example.
 
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