Originally Posted by h3llbl4z3r
I think part of that figure comes about because lucasfilm was not publicly traded. Pixar was worth 7 billion prior to disney. and compared to Pixar, Lucasfilm has more.
Pixar was a bit of a special case, though, as Pixar had become a part of Disney's core brand. Disney knew they weren't going to directly get back the seven billion dollar investment any time soon, but letting Pixar go would have threatened their position as the leading creator of family films, and by extension, their merchandising empire.