New LightWave ad

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  07 July 2003
New LightWave ad

I found this in the newest edition of CGW:

It's good to see NewTek getting more agressive with its marketing. Hopefully this will be the start of a great new awareness campaign. LightWave has sat in the shadow of Maya and Max for far too long.

Thanks, NewTek!
Author: ZBrush ZPipeline Guide for LightWave
Co-Author: Essential LightWave [8] / v9
Co-Author/Editor: LightWave Tips and Tricks
  07 July 2003
Better advertising = more product awareness = more new users = more money which Newtek can devote to R&D innovation = and for all of us.
Gregg Domain
Visual Effects Artist
Get Into Adobe After Effects
  07 July 2003
and indeed!
  07 July 2003
Very Nice. Good to see it. Looks very professional and says a lot too.
  07 July 2003
Yep nice Ad.

That last paragraph tells it like it is...
  07 July 2003
i'm quite happy to see the straightforwardness of the copy. i'm happy to see that the ad communicates, somehow, the vision of newtek as a company, a vision that in many ways i agree with.
"If in this life only we have hope in Christ, we are of all men most miserable."

Janus - multi-pass rendering for LightWave3D
  07 July 2003
I like it too!
  07 July 2003
Great ad
I'm happy that Newtek is starting
this genre of campaign.

they have to make it grow and grow,
because before LOTR III comes out
people have to know about Lightwave power
and capabilities, for the obvious reason
that Alias/Wavefront will pump Maya 5 as ever
with the movie.

however the quality of the projects
Lw is involved is astonishing indeed!
Nemoid | Illustrator | 3D artist
.::Creating for you::.
  07 July 2003
That's a very nice ad indeed, I especially like the straightforwardness of it.
  07 July 2003
That ad was in Computer Gaming World?
Tanner Lytle
  07 July 2003
I agree - it's a nice straightforward ad - says a lot without going over the top. Although, I appreciated the simplicity of the previous ad "The Joy of Six" which showed off Taron's skills nicely- it was just a bit too simplistic.


  07 July 2003
Computer Graphics World -
Chuck Baker
3D Development Manager
NewTek, Inc.
  07 July 2003 I was wondering why would they put it in a gaming mag.

Tanner Lytle
  07 July 2003
Very sharp ad!

Not cheap & cheesy like it used to be. I like the look, the reference to "top effects houses", and the personal focus. The one thing I would pick on is that IMO the logo is not visible enough and tends to get lost. It's seems NewTek has learned how to market themselves.

  07 July 2003
Cool Ad!

Great balance between text and image...
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