Princess Merida was redesigned by Disney prior to her induction into the "Disney Princess" product line.
Among the changes are a more glamorous "set" hairdo, eyeliner, higher cheekbones, a slimmer waist, and a shoulderless dress with glittering trim.
She also stops carrying around her Bow and Arrow.
Brenda Chapman, and a number of fans of "Brave" were put-off by the changes.
“I think it's atrocious what they have done to Merida,” Chapman said in a letter to her local newspaper, the Marin Independent Journal.
“When little girls say they like it because it's more sparkly, that's all fine and good but, subconsciously, they are soaking in the sexy 'come hither' look and the skinny aspect of the new version. It's horrible!
“Merida was created to break that mould - to give young girls a better, stronger role model, a more attainable role model, something of substance, not just a pretty face that waits around for romance.”
The Scottish princess, voiced by Kelly Macdonald in the film, is now among the 'Disney Princess' franchise, the merchandising banner which includes various princesses from the Disney films, including the likes of Snow White, Cinderalla, Aurora and more recently Mulan and Rapunzel, as featured in 'Tangled'.
Could it be that the "redesign" is really down to the limitations of the "Disney Princess" artist?