CG Dragon in Snapdragon commercial

Become a member of the CGSociety

Connect, Share, and Learn with our Large Growing CG Art Community. It's Free!

THREAD CLOSED
 
Thread Tools Search this Thread Display Modes
  03 March 2013
CG Dragon in Snapdragon commercial

Hopefully this hasn't been posted already. My apologies if it has.

Have you guys seen this? youtube link. I was wondering if anyone knew who the effects house was behind it? I just saw it today and was really impressed with the quality. I guess there's a lot of money behind processers so that they can afford to pay for, what I imagine would be, an expensive commercial. At first I thought it could be Blur, but I checked their website and it doesn't look like they did it. Either way, it's a freakin' sweet dragon!

-DJNelson
 
  03 March 2013
Companies can spend a lot for trade show ads and presentations, it's a niche but it's a huge niche.

Great ad though, lots of cool little moments. Can't find anything on who made it, either.
 
  03 March 2013
Pretty certain it was framestore NY
__________________
 
  03 March 2013
What other VFX firms--well-known or new--would you recommend that can produce commercials of this quality or better? (Links to their works would be appreciated.)
 
  03 March 2013
Man that was cute, watched it twice!
__________________
The terminal velocity of individual particles is directly related to pink rabbits on a bank holiday.
Characters, Games, Toys
 
  03 March 2013
Originally Posted by Georgie: What other VFX firms--well-known or new--would you recommend that can produce commercials of this quality or better? (Links to their works would be appreciated.)
If you frequently read sites like Motionographer, you'll see commercial VFX firms mentioned all the time..
Rhythm & Hues http://www.rhythm.com/commercials/
Digital Domain http://digitaldomain.com/categories/2/lists/4
Mothership http://mothership.net/
The Mill http://www.themill.com/showreels.aspx
Glassworks http://www.glassworksamsterdam.nl/work
Passion Pictures http://www.passion-pictures.com/
Imaginary Forces http://www.imaginaryforces.com/feat...-of-war-teaser/
Important Looking Pirates http://ilpvfx.com/work/
Psyop http://www.psyop.tv/projects/selected/
Logan http://www.logan.tv/skyrim

Yes, I'm well aware that Rhythm & Hues and Digital Domain have filed for bankruptcy, but they fit the requested criteria. Now that I've given you an incomplete list, go forth and explore!
 
  03 March 2013
Awww sweet! Thanks for the link to 'Framestore'. Yeah, I really enjoyed it. I watched it a few times just to appreciate the dragon some more. I know I'm bias, being an animator and all, but commercials like this, that show they put care and work into what they do, make me want to buy their product. I'd love to see more advertisers doing the same.

-DJNelson
 
  03 March 2013
Stunning work and hilarious storyboard.
"WAY Faster! And cuter! But not that cute."
__________________
Passion is the key.
Miysis 3D
 
  03 March 2013
Very well done. I never heard of snapdragon products before I see this.
__________________
I like to learn.
 
  03 March 2013
That is brilliant marketing, this and the whole campaign. How do you make people interested in a microchip? Catchy name and clever ads. When is the last time I remember anything made by Qualcomm.

http://youtu.be/yMJoALriSIY
http://youtu.be/gkKGXnvgvUE
__________________
HMC: Model Collection
WIP: Harris Nut House
WIP: WarCraft Troll
wyattharris.com Dig it!
 
  03 March 2013
Originally Posted by WyattHarris: That is brilliant marketing, this and the whole campaign. How do you make people interested in a microchip? Catchy name and clever ads. When is the last time I remember anything made by Qualcomm.


I guess my reply question would be why do you need to?

They don't really directly market to end users, just to commercial partners. Not saying this kind of branding is useless but, well, it's an expensive tvc.
__________________
Critcal feedback example #62: "Well instead of the Stalinist purges and the divorce and the investigation ... it could be about losing a balloon."
 
  03 March 2013
Made me want to buy the phone. Awesome commercial.
 
  03 March 2013
Originally Posted by SheepFactory: Made me want to buy the phone. Awesome commercial.


Haha, well I guess that's a success then
__________________
Critcal feedback example #62: "Well instead of the Stalinist purges and the divorce and the investigation ... it could be about losing a balloon."
 
  03 March 2013
Originally Posted by axiomatic: I guess my reply question would be why do you need to?

They don't really directly market to end users, just to commercial partners. Not saying this kind of branding is useless but, well, it's an expensive tvc.

Its happened before. Remember those 'Intel Inside' ad campaigns from a few years back? It kinda caters to both. Customers want the snap dragon tech so the manufacturers better deliver or miss the boat.
 
Thread Closed share thread



Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
CGSociety
Society of Digital Artists
www.cgsociety.org

Powered by vBulletin
Copyright 2000 - 2006,
Jelsoft Enterprises Ltd.
Minimize Ads
Forum Jump
Miscellaneous

All times are GMT. The time now is 03:10 PM.


Powered by vBulletin
Copyright ©2000 - 2017, Jelsoft Enterprises Ltd.