Postmortem: Threshold Entertainment (Food Fight- The Movie): What really happened...

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Old 02 February 2013   #1
Postmortem: Threshold Entertainment (Food Fight- The Movie): What really happened...

Since IP development seem to be hot topic right now, I think it is a good idea to first take a look at our recent past, to see if we can learn from what went right and what went wrong with other companies.

Back in the 90 a company named Threshold Entertainment, wanted to make an animated movie that takes place in a supermarket after the lights go down.

back them the company ha the rights to use animated versions of 80 name-brand products and their associated characters, including Charlie the Tuna and the Brawny paper towel man.


Source:
NYTIMES

Sounds like Wreck it Ralph for the supermarket set right?

Well yeah, but it all went terribly wrong:

Quote from the Artilce:




"Foodfight! set out to do for supermarket brands what the Toy Story trilogydid for toys, what Who Framed Roger Rabbit? did for classic cartoon characters, and what Wreck-It Ralph has done for videogame characters: harness the intense nostalgia audiences feel for the pop icons of their youth, creating a vibrant comic universe populated by unforgettable characters driven by their all-too-human impulses and desires. "

" Thematically, these films have a lot in common. Artistically, they occupy different worlds. Toy Story, Who Framed Roger Rabbit?, and Wreck-It Ralph are Rhodes Scholars; Foodfight is still trying to figure out how to read without moving its lips. "

http://www.avclub.com/articles/supe...odfigh%2C93033/


So guys, what lessons can take from this?

Looking forward to your comments and ideas.

-R
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Old 02 February 2013   #2
Originally Posted by RobertoOrtiz: So guys, what lessons can take from this?
Don't make a film:

  • Without animators
  • That has a detective dog called 'Dex Dogtective'
  • With the pitch "It's the worlds most beloved brands against the forces of darkness!"
  • That is rendered with a shoe
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Old 02 February 2013   #3
Wow, that looks incredibly bad, where did the millions of dollars go to?
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Old 02 February 2013   #4
Some friends barely escaped with their lives and negative dollars from that project. I don't know if it's an example of how to fail at filmmaking or how to fail at being a human.

The entire thing is available online streaming if you search for it. I don't recommend it even in an oh-my-god-look-at-that sort of way, but if you're feeling masochistic, by all means.
 
Old 02 February 2013   #5
It looks worse than a previs... I think the lessons are fairly obvious

Last edited by sonn : 02 February 2013 at 09:33 PM.
 
Old 02 February 2013   #6
Originally Posted by darthviper107: Wow, that looks incredibly bad, where did the millions of dollars go to?


Up somebody's nose, probably.
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Old 02 February 2013   #7
Oh the things I would love to say.....but they will probably end up with me in a lawsuit.
So I'll keep it simple.
No matter how much money you have, no matter how much technology you have, no matter how much talent you crew of artists have, it only takes one moron with delusions of grandeur in the right position the screw everything up.
 
Old 02 February 2013   #8
Here the trailer;
http://www.youtube.com/watch?v=cW7ZK0NAJYg

Amazing what they can do with Bryce and Poser these days.
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Old 02 February 2013   #9
Learned my animation can and should look better than this.
Who the heck gets this money to do this stuff and can I get some of that. Give me a 100,000 and I'll get you something made that is 10xs better looking.
 
Old 02 February 2013   #10
Wow, that's amazing! Suddenly, "Plan 9 From Outer Space" actually looks like a good flick.
 
Old 02 February 2013   #11
Oh my god ...
I don't exactly understand the story behind this tragedy though. How is it possible that it started in 2001 and was released in 2012? (correct me if I'm wrong)
And how did they manage to screw up every aspect of this film but get a huge list of well known voice actors?
This is mind-boggling, does someone have more info how they managed to drag this thing around for a decade? People must've realized that this can't have any good outcome in the early stages of production, no?
And what did they render it with? A potato?

I really feel bad for the people that had to work on this film.

Edit:
Oh ... god! I just watched some parts of the actual film. It is 10 times worse than the trailer, the animation and especially the render managed to look like ingame graphics from the 90's. Oh my god *shiver*
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Last edited by Zykras : 02 February 2013 at 03:01 PM.
 
Old 03 March 2013   #12
Originally Posted by balistic: Up somebody's nose, probably.

Conjures up the mental image of a young exec doing coke off his ipad and firing up Maya to show the animators how to REALLY do it.
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Old 03 March 2013   #13
What would you learn from this failure then? People who are forceful and can arrange funding are almost always difficult to work with. The same qualities that make them good at getting what they want make them bad at working with teams of specialists in areas they are unfamiliar with. I reckon this has nothing to do with the animation shown, but everything to do with how our system is structured and the way we work together.

The trailer was awful though,
eek
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Old 03 March 2013   #14
Most of the people who worked on this are not head injury outpatients either, they know how to do things.

The man was insane, from all reports. There are plenty of people out there who can raise money and run a project and not screw it up this badly. I don't see that correlation here.

The only thing worse than making this movie by accident is making it on purpose. Just that kind of guy.
 
Old 03 March 2013   #15
Originally Posted by hypercube: The man was insane, from all reports. There are plenty of people out there who can raise money and run a project and not screw it up this badly. I don't see that correlation here.

With all that we know, how is it possible for something like this to see the light of day?
That is the correlation.
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