Prime Focus in London appears to have filed for bankruptcy

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Old 02 February 2013   #1
Prime Focus in London appears to have filed for bankruptcy

Yet more sad tidings from London...

http://m.londonstockexchange.com/ex...mentId=11476566
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Old 02 February 2013   #2
If the news is true, that's too bad!

I wish the artists who will lose their jobs good luck finding new work.

Btw, Leigh, is it only Prime Focus London specifically that is going bankrupt, or is the whole global company (India et cetera) going belly-up?
 
Old 02 February 2013   #3
They do great work. Surprised to hear this. I wonder if this has anything to do with Disney stopping production on the Star Wars stereo conversions.
 
Old 02 February 2013   #4
Originally Posted by JoelOtron: They do great work. Surprised to hear this.


Hmm.... I recently heard client complaints about some stereo conversion work they were tasked to do. The work was of inadequate quality and had to be redone elsewhere. Could be that they had outsourced the work to one of their other facilities around the globe though.
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Old 02 February 2013   #5
Calm down everyone - no, it's not great news, but the Administration is only affecting the commercials and broadcast business which is a separate division from film VFX (they're both part of a larger group which in turn is owned by the Indian parent company). The market for commercials in London is very tough and has been for a while - it's nothing to do with stereo conversion from what I understand.
 
Old 02 February 2013   #6
Originally Posted by dneg: Calm down everyone - no, it's not great news, but the Administration is only affecting the commercials and broadcast business which is a separate division from film VFX (they're both part of a larger group which in turn is owned by the Indian parent company). The market for commercials in London is very tough and has been for a while - it's nothing to do with stereo conversion from what I understand.


Thanks Paul for the clarification.
 
Old 02 February 2013   #7
Originally Posted by JoelOtron: They do great work. Surprised to hear this. I wonder if this has anything to do with Disney stopping production on the Star Wars stereo conversions.


If they did the Episode I 3D conversion then it's not surprising
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Old 02 February 2013   #8
Originally Posted by darthviper107: If they did the Episode I 3D conversion then it's not surprising


Why is that? Was the conversion super-bad or something?
 
Old 02 February 2013   #9
Originally Posted by DePaint: Why is that? Was the conversion super-bad or something?


It was, mostly cardboard cutout type 3D even on stuff that should have been projected. They also had a very limited number of things that they gave depth to, and the depth was very low. On top of that it looks like they worked off the final composite of the film rather than trying to get the original elements which would have helped greatly with separating out elements and would have resulted in a better 3D experience. It's possible it was too old to want to mess with the original files, but they result wasn't really worth it.

I've seen worse, but I've also seen a lot better. Toy Story did a pretty good job and that was even older.
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Old 02 February 2013   #10
Originally Posted by darthviper107: I've seen worse, but I've also seen a lot better. Toy Story did a pretty good job and that was even older.

Toy Story was a full CG movie that got re-rendered Not exactly a fair comparison.
I haven's seen episode I in stereo though, so I can't comment. The ONE time I saw it in the cinema when it came out was enough of a mental scar to last me for the rest of my life, without inflicting myself the same wound, again, in stereo.
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Old 02 February 2013   #11
Is it me, or are the 3D Conversion businesses falling apart one-by-one?

First Digital Doman/InThree went belly up.

Now Prime Focus/D-View is in trouble.

That only leaves Legend3D afloat, doesn't it?
 
Old 02 February 2013   #12
It's not prime focus CG/conv that's sinking, and stereoD is still doing pretty well AFAIK, as are some other firms.
Nah, I wouldn't say they are all sinking one by one. Not yet at least.
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Old 02 February 2013   #13
part of why the 3D conversion is falling is because movies that are supposed to be 3D get shot in 3D the way its meant to be in the first place. Then you also have people who dont wanna pay new money for old movies in theaters. A 3D movie is an extra $3 to a ticket price of $12 to $15 depending on location. Imax is an extra $2-3. Its pricey.
 
Old 02 February 2013   #14
To Paul's point (and to counter the stereo comment I made which has inadvertantly derailed the conversation):

http://www.broadcastnow.co.uk/techf...ar&contentID=-1
 
Old 02 February 2013   #15
Originally Posted by dneg: Calm down everyone - no, it's not great news, but the Administration is only affecting the commercials and broadcast business which is a separate division from film VFX (they're both part of a larger group which in turn is owned by the Indian parent company). The market for commercials in London is very tough and has been for a while - it's nothing to do with stereo conversion from what I understand.


And correct me if I am wrong... but it's all that work done in India?

re: http://forums.cgsociety.org/archive.../t-1062162.html
 
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